Tax on unhealthy foods - Essay Example

The government has taken a measure on this issue and has planned on the implementation of a policy towards the imposition of taxes on unhealthy foods so as to promote a healthy living for the people. But this has raised many questions as it is considered an intrusion on the liberty of the people and opponents have argued that every person has the right to choose what is right for them and imposition of taxes will actually open ways for the government to intrude on personal choices. The American Against Food Taxes is an organization which works with the aim of creating awareness amongst all the groups of the society to explain the fact that the imposition of taxes on beverages and foods is not a solution but is rather a creation of a problem for the economy and the people.

It explains the fact that the beverage industry has been putting in much effort to support proper health amongst children and individuals. The steps include proper awareness and education accompanied by the labeling of the amount of calories as well as the reduction of calories in the beverages. This has been accompanied by the provision of proper dietary plans for school going children. The advertisement and marketing policy used by The American Against Food Taxes is very efficient and can be graded as A.

This is because they have selected the most suitable methods of communication for convincing the readers about their point. The website caters to all the arguments provided in favor of the tax with very good counterarguments which actually tend to put the reader in thought. The advertisements by the agency explain the problems of the common man presenting the fact that such taxes would only burden the people who are already working very hard to meet their financial requirements. It then caters to the requirements of the parents by explaining to them that the implementation of proper dietary plans for children have been put into action to improve the health status of the children.

They also argue that many programs have been initiated for children to increase their physical activities which play a more important role than the consumption. They also present the fact that the government would not utilize these taxes to assist the health but rather they would be used in other sectors. It then addresses to the issue of the working class that many people could get unemployed if the beverage industry is affected. Hence, a very effective communication method is utilized by providing support with the assistance of different advertisements and journals.

The problems of all the different people of the society are also addressed to explain their point and support it with evidence. The Americans Against Food Taxes seems more of a propaganda and it maintains its primary focus on convincing the individual to believe against the taxes imposed on unhealthy foods. It does not provide with a clear picture explaining both sides of the issue but rather focuses on one point. It seems to be very pro-beverage industry focusing upon the positive steps of the beverage industry.

It does not present the researches that also claim the role of these beverages in leading to diseases. As it is known that in today’s world of economic crisis, many people are facing financial setbacks. The