Perform a rhetorical analysis of a work of your choosing - Essay Example

Some advertisers focus on a particular age group and design the advertisement on their perception about what the people of that age group would like to see (Haase, 1931 pp 67-80). On the other hand, other advertisers use a different approach to target their customers. They make up a plan to target their customers by dividing them in the gender groups. The common theme of those advertisements is the use of texts and visuals to attract the customers. Designing an advertisement campaign for children would require the marketers to use cartoon characters, colourful pictures and creative art work to attract them, whereas, such an advertisement would fail to grab the attention of professional people to sale machinery or equipments (Macleod, 2009 pp. 23-45). Hence, the use of symbols, language and illustrations is of immense importance in targeting audience and increasing sales.

The rhetoric analysis is helpful in evaluating the success of advertisements in capturing the attention of consumers by the use of symbolic and textual information. The symbolic features of an advertisement also give some information about the product. Firstly the advertisement of Camel contains eye-catching pictures and excellent colour contacts to grab the attention of the consumers. The advertisement has made use of different font styles and sizes to make it look more unique. The use of font sizes and styles greatly depend on what the advertiser really wants to tell the customer and what is necessary or obligatory to include but not desired by the advertiser.

The main message that the advertiser of Camel cigarette wants to deliver is the different flavours available for the season. This advertising campaign seems to be for a limited season. It states that “There’s only one season to indulge in both” and further names the season with the flavour it has “"Camel Winter MochaMint, a chilly blast of peppermint and Mocha [or] Camel Warm Winter Toffee, a swirl of sweet indulgence, cool and minty or warm & toasty.” The Camel advertisement features a female with a good physical appearance.

These characters basically point towards the targeted audience. The picture of that female character with slim body and distinct style separating the two flavours of the cigarette by her leg is more likely to attract teenagers and age groups between 20 and 30. Camel’s advertisement is more likely to gather female consumers for the brand. The colour scheme of Camel’s advertisement and the icons used are more motivated to target teenagers. The smile and the way the girl is depicted while smoking seems more like a fashionable and pleasurable practice.

Teenagers may want to try it once, especially girls, to look trendy, fashionable and modern. Camel’s advertisement does not weigh equal in visual and textual elements and more emphasis is placed on the use of pictures, colours and symbols. Cigarettes have increasingly become famous in the world today and to keep the flow of purchases in this world the manufacturers have to advertise their products. The advertisements of cigarettes are hard to make which is only because of the fact that cigarettes are supposed to be harmful to human life.

In this case the manufacturers have to be very careful when advertising for their products. Such an example of cigarette advertisement can be viewed in the advertisement of Camel. The manufacturers have been very careful when