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However, business firms have often been witnessed to overlook the aspect of ethical being or their Corporate Social Responsibilities (CSR) while executing their organisational operations. For instance, marketers often make illusionary comments to persuade the customers, manufacturers often release harmful chemicals and elements in the open environment which affects the social and the eco-system of earth. The intention behind performing such unethical doings by organisations is mostly related to the realisation of huge profit in a short span of time.
This not only harms the society at large but also has a strong effect on the company’s reputation and goodwill (Sharma, 2010). Subsequently, ethical performance is quite imperative in the case of an apparel company, especially when it is operating on multinational dais. It is because customer loyalty and their interest signify stimulated growth for the companies dealing with products similar to apparel. With this point of view, the paper shall intend to analyse the situation and identify the consequences most probable to occur in the near future.
Conclusively, the paper shall also suggest certain preliminary measures to overcome the identified challenges. A Situational Analysis In managerial terms ‘Business Ethics’ is often referred to as an oxymoron, i.e. it brings two or more conflicting issues together in order to obtain an in-depth understanding to what is right and wrong for the business and the society as well. However, in the realistic practices the organisational leaders have over and over again been observed to rant the issue of business ethics as a mere management concept rather than one of the most significant and uncompromising issues (Crane & Matten, 2007).
With this concern, few ethical issues related to the apparel company can be identified in their supply-chain arrangements. For instance, one of the major suppliers of the company has been recorded to continue performing unethical practices in its South African branch. The allegations recorded against the company were emitting harmful toxic effluents into river, dumping needles, razors, caustic soda and other detrimental ingredients in the local municipality dumps. As a result, child rag-pickers of the neighbourhood have complained about breathing troubles, visionary problems and skin diseases.
With an overall perspective, it is seemed that the consequences of the ethical practices performed by the supplier cannot affect the organisational operations. But with an in-depth analysis, it is quite identifiable that the impact can directly influence the growth of the company. Moreover, it can also affect the entire apparel industry as it is associated with several other large companies. Hence, it is quite essential to adapt certain precautionary measures in order to eradicate the consequences.
It is in this context, that organisations should pay equal attention to both the aspects of business practices and the cultural expectations. To be mentioned, there are various initiatives undertaken by business firms in multiple regions. For example, 34 different nations have been recorded to join their hands in order to enforce the Foreign Corrupt
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