Strategic planning and development ( tourism perspective) - Essay Example

The company’s operations diversify in two broad categories of renewable energy and sustainable technology. Thereby the company requires abiding by the ethical issues with great concern in order to attain the efficacy of its operations. Masdar, in this regard, functions through five incorporated divisions such as the graduate university which primarily focuses on researches related to the renewable energy production and other components of the sustainable technologies industry. It is noteworthy that the company, being controlled by the Abu Dhabi government, has noticeably confirmed its position as a catalyst to accelerate the economic diversification of the country (Masdar, n.d.). 2. Purpose of the Organization The organization, being associated with the renewable energy and sustainable technologies industry, must abide by the issues related to the environmental aspects of the economy such as the natural resources, the socio-cultural factors and others.

Considering the fact it can be stated that the purpose of the organization is highly depended on the industrial growth and its future prospect. In this milieu, the vision and mission statements of the company focus on the overall development of the economy in the global perspective in terms of knowledge, implementation and expansion of the renewable energy and sustainable technologies industry (Masdar, n.d.). Apart from these, the company also aims to contribute to the economic diversification through the expansion of its export base, stimulating entrepreneurship in the private-sector, investing in educational and research initiatives in order to encourage innovative ideas, generate skilled knowledge workers and others.

The key purpose of the company also includes increasing the economy’s non-oil share in the global market. With this purpose, the company is concentrated on the prioritized sectors of the economy such as media, tourism, transportation & logistics and aviation & aerospace (Masdar, n.d.). 3. Identified Problem of the Company and the Opportunity of the Strategic Plan The core values of Masdar have been defined by emphasizing on various attributes active in its micro and macro environment, such as the organizational objectives and the nature of the industry.

These values demonstrate one of the major problems of the company, i.e. to market the clean technology products as commercially viable in order to reward a swift and sustainable growth to the economy (Masdar, n.d.). Therefore, the strategic plan that is to be illustrated in this paper is aimed to the purpose of the organization with a significant concern on the challenging factors most likely to be witnessed by the company. In this regard, the planning will be based upon the travel and tourism sector of the economy.

It is basically due to the fact that the travel and tourism industry in the current phenomenon is highly prioritized by the economy. Additionally, the growth prospect of the industry is termed to be substantial in the near future which can ensure a sustainable growth to the company in marketing its products. Furthermore, the industry is recorded to grow with rapidity with an increased demand of technology which again enhances the growth perspective of the company and the economy at large. Hence, the plan shall reward the company with opportunities related to its expansion and the growth of the economy in the near future. 4. Goals of the Plan To be precise, the