International economical and political environment (digital living room) - Essay Example

Similarly, the companies like Sony, Microsoft and Nintendo are competing to occupy space in the digital gaming market. (Suster; Saxtoft; Sandoval). The growing competition in the Digital Living Room market is posing a serious threat to the different service providers regarding their ability to sustain. Thus, the directors need to devise strategies to operate jointly in the digital market to not only satisfy the increasing needs of the consumers but also in helping themselves to sustain. Moreover, the directors need to focus more on innovation and cost effectiveness to render more sophistication in the services provided.

This would help in generating customer loyalty. The Digital Living Room market companies can also enhance the sphere of the User Interface applications through the development of the interactive sphere by conducting live chatting session with their friends through the television while viewing a certain program. Even the Digital Living Room market companies can coordinate with other service networks like Skype to promote on-line calling experience through the television sets. . Further service and customer touch points must be created in regional points to help understand customer feedback on the service offered.

This would help the companies to customize their products and services, which would generate better sales and revenue for the firm. Effect of Economic Activity on the Digital Living Room Market The economic development of the various regions in the developed and developing world has created huge demand for changes in the digital living room market. The Digital Living Room Market is getting filled up with competitors like Apple, Google and Netflix to a name a few in the field of media content generation.

Moreover, different players like Nintendo, Microsoft and Sony who are spontaneously innovating newer products to fill up the market are increasingly filling up the video gaming industry. It is expected that the competition between the digital players would reach new heights in a matter of a decade. The deal made between Apple and Faustian AT&T helped in the creation of gadget like iPhone, which revolutionized the cellular market. It rather broke the powerful influence of the mobile manufacturers in not letting other software providers to penetrate the cellular market.

Again the development of Internet supported television sets are helping to create ample opportunities for the growth of Consumer Electronics industry (Suster; How IP Services Will Drive CE Evolution). The region of North America which was previously quite hostile to the digital development is gradually changing its face. Due to ongoing hostility the stock quotes of the different digital companies showed a declining trend from the period of 2004 to around 2008. The growing awareness of the North American about the digital environment created a demand