Political Campaign Advertisements in the United States of America - Assignment Example

The paper discusses two posts that relate to political campaign advertisements in the United States of America. The discussion of the first post illustrates two important issues. The first issue is that advertisements are effective because of their ability to attract attention and also influence communication. The “Failing American Workers” advertisements enhance communication by sharing information that the American manufacturing industry declined significantly during Obama’s presidency, and thus he should not be re-elected. The advert captures attention on the US presidential elections, and it is aimed at discouraging voters from re-electing Obama. The second issue explains the need for American voters to protect the well-being of their families. According to the advert, this will be achieved through safeguarding and increasing employment in the manufacturing sector, which employs thousands of Americans. The advert encourages the voters to vote for a new president, who will ensure the growth of the American manufacturing sector.

The discussion in the second post explains two quotes. The first quote illustrates that individuals do not desire intimidation and that people usually find ways of preventing threats to their well-being. The 2012 political advert developed by the Republican Party, jokingly illustrated Obama as a national security threat. This was in an attempt of influencing the American voters to strongly vote for the Republican presidential candidate. The emotional appeal was aimed at ensuring Republican victory in the presidential elections. The second quote shows that the Obama administration operated from one disaster to another. The joking illustration of the continuous disasters was in the form of a Pink Panther cartoon. The disasters represent the despised relationship between Obama and the Russian leaders.