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Synthesis Discussion - Essay Example

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The idea that candidates can be merchandized through the election periods to take higher offices like the breakfast cereals is the ultimate indignity to the processes of democracy. Most televisions have become no gimmick, and it is very clear to all the candidates that nobody…
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Synthesis Discussion Quotes from jib foles advertisings 15 basic appeals Quote The continuous pressure is to create ads more and more in the image of audience motives and desire” by media philosopher Marshall McLuhan
The idea that candidates can be merchandized through the election periods to take higher offices like the breakfast cereals is the ultimate indignity to the processes of democracy. Most televisions have become no gimmick, and it is very clear to all the candidates that nobody will ever be elected to these higher offices without giving full presentation of themselves well on the television (Moretti, 2008). Most environments that are saturated by the media have their news, opinions and even entertainment surrounding a lot of people through their television sets, cell phone and even through their computers. However, commercialization of the television new and advertisement has remained the focal point where the most politicians have complete control over their images.
Quote 2 #“Advertisers want to circumvent this shell of consciousness if they can, and latch on to one of the lurching, subconscious drives” by McLuhan
In the political ad, a bad politician may be framed as a strong and good leaders who can serve well his or her people a strategy that may try to raise his ethos with his followers. Television commercials use all kinds of fictions stories, filmmaking like scripts, visuals and even editing so as to put the major campaign themes of most candidates into a few powerful political image (Goodrum & Godo, 2011). This increases elicit emotional reactions thereby inspiring support for a candidate or creates doubts about their fellow opponents. As television commercialization reflects major styles and techniques of the time periods in which they were made, most important strategies and massages have remained unchanged for a very long period of time. It must view the functions of the leaders as that of a parent whose major role is to protect the whole family from external aggression of the world.
References
Goodrum, A., & Godo, E. (2011). Elections, wars, and protests? A longitudinal look at foreign news on canadian television. Canadian Journal of Communication, 3(36), 455-475.
Moretti, A. (2008). News media and power in Russia/Television, democracy and elections in russia. Journalism and Mass Communication Quarterly, 3(85), 678-680. Read More
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