Contact Us
Sign In / Sign Up for FREE
Go to advanced search...

DisneyLand - Research Paper Example

Comments (0) Cite this document
Walt Disney supervised the building of this place, making sure that the property was an attraction to everyone that visited the place and enhanced the growing need for a place where people could relax…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER95.4% of users find it useful
Read TextPreview

Extract of sample "DisneyLand"

Download file to see previous pages It has been a great place for those looking for different careers and has harbored many more in achieving their goals within the society. Ideally, the benefits accrued cannot be quantified because the fun one has can only reflect on one’s health.
During its set up, the top-most priority was the location because they wanted to have the best place to have the theme park situated. In many settings, the growth of any investment is based on its accessibility to the targeted population (Malloy 25). On the first account, the park was to be built on an 8-acre piece of land, but Walt Disney realized that the space would be too small. They had to locate a 100-acre piece of land outside Los Angeles and design the kind of park he needed (Malloy 25). This would require an additional space for building rivers, waterfalls, mountains, flying elephants, giant teacups, and castles amongst other items that would see the company achieve its goals within the shortest time possible. This would also see a scenic railway built to make sure that children would enjoy and the eye-of-London merry-go-round would also be a scenic addition (Haberer 59).
Walt Disney’s plans were albeit ambitious but he did not lose hope. He knew that his dream would be a reality and though investors were bailing out, his television program was the main source of finance that would see the completion of the theme park. Many did not understand how the park would make people believe that unreal animals were real and that the paddling that should take place within an area as large as the Mississippi can take place within a confined place. These were ideas that only Walt Disney could envision, but his dream was not deter (Malloy 31). His aim was to give the children a chance to have a carefree time and recreate these notions repeatedly to achieve the required and desired effects. To date, parents ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
(“DisneyLand Research Paper Example | Topics and Well Written Essays - 1000 words”, n.d.)
Retrieved from
(DisneyLand Research Paper Example | Topics and Well Written Essays - 1000 Words)
“DisneyLand Research Paper Example | Topics and Well Written Essays - 1000 Words”, n.d.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document



...tegies that will be employed have been highlighted. These are the actions that the management will be involved in to ensure that the objectives are accomplished according to the implementation plan. Introduction The strategic objectives of this marketing plan are focused on exploiting the emerging opportunity in the dining and entertainment industry in Qatar, and are favored by the willingness of the Qataris to spend their income on leisure and amusement. Earlier market research established that there is no possible competitor equivalent to the company in the Qatari dining and entertainment industry. The overall goal of Disneyland’s global marketing plan is to generate improved public awareness through a broad marketing drive that will...
14 Pages(3500 words)Case Study

Disneyland Hongkong

..., Hong Kong Disneyland (HKDL) stays focused on being the leading holiday and leisure destination within Hong Kong. As one of the most admired paid places in Hong Kong, Disneyland is a vital factor in maintaining Hong Kong’s place as among the world’s leading cities for vacation visitors as well as business visitors. HKDL is among the top 15 most liked theme parks around the world, the sixth within Asia and the “first in the Greater China region based on annual attendance, according to a public report” (Surhone, 2011). HKDL will carry on marketing its top-notch attractions, amusement and interactive experiences together with accommodation, dining and retail functions to develop its business. With the “Toy Story Land launch in November 2011...
20 Pages(5000 words)Case Study


... office hit) movie Splash. But the visionary in Walt Disney had moved on to providing wholesome and clean entertainment to families through the concept of theme parks. The first park was opened in Anaheim, California, followed by the hugely successful Orlando Disneyworld, Florida. But its overseas ventures had been plagued with problems that were cultural and political in nature. In Tokyo, though the venture was successful, was beset by minor issues. Height of public telephones, American fast food outlets, the queue system, etc were irritants to Japanese visitors. In the case of Euro Disneyland two main contenders namely Spain and France wanted the company to establish a Disney theme park in their respective countries, and ultimately...
1 Pages(250 words)Case Study

Organisational Culture At Disneyland

... in Disneyland are so effective? The idea denominating the functions in Disneyland is based on four aspects; theming, dedifferentiation of consumption, merchandising and emotional labour (Bryman, 1995). These are taught to all the employees through proper training conducted via a 40 hour apprenticeship programme that all the employees go through after they are hired. Training is considered to be a vital part of tourism now, there are proper courses and qualifications that are to ensure that the graduates are able to demonstrate high management skills and able to add value to the organizations operating in the tourism industry (Dale, Robinson, 2001). The effectiveness of the socialization processes that are at work at the park is highly...
5 Pages(1250 words)Essay

Disneyland Hong Kong

...that the company has gone through and analyses the performance of the company in the global front. Introduction A fascinating name in the worldwide entertainment industry is the Disneyland. It holds a high position among the world’s most successful theme parks run all over the world. Disneyland attracts fun loving people of every age group, from children to elderly people. It is offers all levels of entertainment, adventurous rides, lip-smacking food and varieties of merchandise (Clave?, 2007). The huge success of this theme park inspires researchers to study the reasons or factors that work beneath this success story to make it such an important and attractive element of the entertainment industry. The...
7 Pages(1750 words)Essay


...conveniently and easily approachable. Spread over an area of 310 acres, it includes a number of theme parks and also two theme hotels. ( The eight success factors which have been identified for Disneyland will be observed with reference to Disneyland, Hong Kong as follows:- (a) Originality of Concept. Originality of concept implies providing novelty to the visitors at all times. Disney has continuously strived to provide original concepts and ideas. To boost up its summer visitors, the summer pass concept has been introduced by Disney Land Hong Kong; in addition it has continuously innovated to provide new rides, new plans for passes and also added environmental...
5 Pages(1250 words)Assignment

Hong Kong Disneyland

...industry. Specifically, this paper is intended for: Providing background information regarding Disney Land as the newly built attraction in Hong Kong Analyzing the feedbacks of the visitors and the Hong Kong residents regarding Disneyland Identifying the negative and positive impacts that the attraction has been giving the country The Establishment of Disneyland in Hong Kong It was in November of 2009 when the agreement with Hong Kong SAR government officials and Walt Disney Company was finally made to order. Walt Disney Company has proposed for its plans of setting up a 126-hectare theme park to be built as one of the anchor of tourism in Hong Kong's Lantau Island. The plan consists of...
6 Pages(1500 words)Research Proposal

Tokyo Disneyland

... concerns about nuclear weapons; Hall of Presidents is replaced by an animated history of Japan, sponsored by Matsushita, makers of Panasonic electrical goods; the World Bazaar has replaced Main Street, USA as the main shopping area; and there is a Japanese restaurant for older visitors (Bordern, 1992). Background of the Study Even though, there is still a taste of the American culture in Tokyo Disneyland, they still appeal to be deep-seated Japanese passions as cleanliness, order, outstanding service and technological wizardry. Tokyo Disneyland is so successful and admired because of the Disney's approach to training and management (Business Week, 2000); other Japanese firms are known for this. Disney attributes of cleanliness, quality...
18 Pages(4500 words)Case Study

Disneyland Paris & Legoland

... in the field for Disneyland Paris and Legoland? 3. How does the management and ownership and levels of provision work in Disneyland Paris and Legoland? 4. What is the market for theme parks in general and what is its potential for expansion as a market? 5. What are the key operational management issues? 6. What are some present and future trends and other key related issues that are involved here? By thoroughly and rather elaborately answering these questions, we will not only be able to come to a much more knowledgeable and understanding viewpoint on the subject matter at hand altogether, but as well, we will be able to understand theme parks as a whole in general, and furthermore, we will be able to see how they actually work...
16 Pages(4000 words)Essay

The Making of Disneyland

...discrimination in the country. This racism found its way right into Disneyland. The recreational park housed Fantasyland; an area perhaps found in dreams. However the same park demonstrated the existence of racism, an aspect that can be a nightmare for many. Evidence to Prove Argument The author cites numerous instances that establish the prevalence of racism in Disneyland. At the outset, the author states that akin to the postwar suburbs, Disneyland was not meant for the blacks and other minorities. The theme park was specifically meant for the white, middle class families. The entry fee was exorbitant and therefore only the affluent could afford to visit...
3 Pages(750 words)Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Research Paper on topic DisneyLand for FREE!

Contact Us