External Environment Analysis of Disneyland Park in Anaheim - Research Paper Example

This outbreak started in December 2014 when 36 people including visitors and workers of Disneyland amusement park contracted measles (Leifer, 2015). In addition, further 90 people across seven states in the US and the neighboring country Mexico were reported infected from the outbreak. Though the measles outbreak in Disneyland had adverse effects on their visitors and employees, it only had a slight impact on the park’s attendance (Comb, 2015). The park lost revenues of unvaccinated visitors who were advised by health officials to avoid Disneyland.

In addition, Comb says minors who could not be vaccinated were also locked out of Disneyland as a result of doctors’ recommendation. The park’s management incurred extra expenses by catering for the medical bills of their employees who were infected by measles. Even though, the measles had no adverse effects on Disneyland business, the park’s social image was tainted as a result of the outbreak. Currently, many visitors are medically advised before visiting the park something that portrays the park a dangerous place.

Unlike Disneyland Park, Universal Studio Hollywood is a working movie studio. Levine (2014) states that the studio began in mid-1960s as modest backstage tour that offered tours to the public. The studio offers big thrills to the visitors by combining scary effects with high-speed coaster rides. These rides and amusement are based on some of the most famous scenes and characters from popular films and televisions. It also offers the celebration of special events such as treatment of intrepid visitors at the annual Halloween Night Horror and celebration of the Christmas holiday (Levine, 2014).

Though the studio has over time grown into more of a theme park that offers roller coasters, it has managed to maintain its focus on movies and culture. Additionally, this park offers water activities for its visitors. Universal Studio