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Most Popular Alcohol Brands - Assignment Example

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The researcher develops the following research questions that need to be answered to affirm the findings: Which are the most popular alcohol brands? Which are the most expensive alcohol brands? Which products are hot brands or new arrivals?…
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"Most Popular Alcohol Brands"

Download file to see previous pages According to the research findings, priority 1 is ensuring that the consumers have full access to the information about the brands, both new and existing ones. Action Step: Hanging advertisement posters, displays and any other relevant information about the quality of the unpopular brands. Objective: To persuade as many customers as possible to taste and continue buying the unpopular alcohol brands. Priority 2: Ensuring full participation of staff and senior management in enhancing sales of the unpopular brand. Action step: Educating the entire staff about marketing and promotional activities. Objective: To create a competitive team that will promote high sales from inside the store to the alcohol market. Priority 3: Pricing, marketing strategies, and time of this operation. Action step:  Conduct market research about the prevailing alcohol prices and set a cheaper price for the product. Develop the marketing strategies and determining the period that the whole exercise will take. ...Download file to see next pagesRead More
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