We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Nobody downloaded yet

Apple vs. Samsung - Research Paper Example

Comments (0) Cite this document
Summary
The paper outlines how each of the brands has compounded the four marketing properties product, price, place and promotion. The strategies outlined in the report are especially…
Download full paper
GRAB THE BEST PAPER
Apple vs. Samsung
Read TextPreview

Extract of sample
Apple vs. Samsung

Download file to see previous pages... Samsung has been able to create different versions of one product to meet various types of consumers needs. Apple on the other hand has specialized in the creation of various products for a wide range of varying needs.
Steve Jobs, Steve Wozniak, and Ronald Wayne founded Apple Inc. in 1976. The company’s headquarters are in Cupertino in South Korea. The company is a dealer of designer software, electronics, and provision of computer services (OGrady, 2012). Samsung, a company in the same field, began its journey in 1938 under the foundation of Lee Byung- chul in Daegu, which is located in South Korea (Lee, 2006). This paper aims to evaluate the two companies in terms of product, place, promotion, and price.
Product refers something tangible or intangible available for purchase from an organization. Samsung produces many products of a fairly similar nature to suit various consumers. Apple produces technologically varying products to meet varying needs.
Samsung has been leading product provider since its inception. Scholars and economists have noted that since the creation of Apple, Samsung has been forced to revamp and re-strategize itself every so often to keep up with the threat. Samsung has been able to compete due to the advantage that it has created a tough image for decades on end and has established goodwill with the globe (Thamhain, 2014).
This was the most important part of the data collection process. This is because participants were allowed to take their questionnaires with them for a period spanning 5 days. Questionnaires were handed out to 20 persons randomly.
In this section, the results of the survey about respondents’ preferences will be reported. The report is structured by each of the five questions in the survey beginning with question 1.Percentages were used to ensure that an overall perspective on Reponses was acquired. The first point illustrates the percentage of participants that had a ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Apple vs. Samsung Research Paper Example | Topics and Well Written Essays - 1250 words”, n.d.)
Retrieved from https://studentshare.org/english/1685477-apple-vs-samsung
(Apple Vs. Samsung Research Paper Example | Topics and Well Written Essays - 1250 Words)
https://studentshare.org/english/1685477-apple-vs-samsung.
“Apple Vs. Samsung Research Paper Example | Topics and Well Written Essays - 1250 Words”, n.d. https://studentshare.org/english/1685477-apple-vs-samsung.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document
CHECK THESE SAMPLES - THEY ALSO FIT YOUR TOPIC
China-home for Apple or Samsung
The present study would analyse the marketing communication strategy for Apple especially for the Chinese consumer market. The choice of the market assumes significance considering the fact that it is one of the fastest growing economies of the world and has a considerable potential.
8 Pages(2000 words)Research Paper
Apple Computer, Inc. v. Microsoft Corporation
Microsoft’s first international office was in Japan and found it on November 1, 1978” (The History Of Microsoft, 2010). In other words, both Microsoft and Apple established during the same period and the rivalry between these two companies started from the beginning of their introduction itself.
8 Pages(2000 words)Research Paper
Microsoft vs. Apple OS
Depending on the function, the two operating systems exhibit some dissimilarity.For example, for architects and landscape architects, Microsoft windows has traditionally been one of the dominant operating system as it is compatible with a variety of programs relevant to the field such as the Autodesk AutoCAD
5 Pages(1250 words)Research Paper
Intellectual Property Law
). Based on the nature, IP can be divided as Industrial property and Copyright. Patents, trademarks and designs, normally come under Industrial property whereas literary and artistic works come under Copyright. This paper analyses the History of intellectual property law, Types of Intellectual property law, Intellectual property law in Australia and My opinions about intellectual property law History of intellectual property law Intellectual property law emerged under the Elizabethan era in the form of royal favours granted by the King or the lord of the land to the introducers of new techniques.
8 Pages(2000 words)Research Paper
Software Apps for Business ( The Apple Mac book )
As a result, Apple has brought out a rather limited and exclusive range of products which has shown a gradual advancement over time. In past five years, Apple has managed to beat its benchmarks and since the last launch of Apple MacBook 2008, it has offered products with exceptional strength, storage and speed.
3 Pages(750 words)Research Paper
Apple vs. Samsung. What does the future hold
With regard to the tremendous development of the information and communication technologies, the modern organizations are continuously developing their product lines with revolutionary features. The organizations involve practicing advanced business strategies concerning innovative technological aspects in order to raise their customer base.
12 Pages(3000 words)Research Paper
Android and Apple Comparison
Apple Inc. invaded into mobile technology in 2007 and named its firmware as ‘iOS’. Apple Inc. produces its own hardware and software. It has not
5 Pages(1250 words)Research Paper
Intellectual property problems between Apple and Samsung
Appleandthe Samsung companies are in thebattle over severalissues and they havebeen through thelawsuitprocess. Theproblemarose from thedesigning of the Smartphones which
6 Pages(1500 words)Research Paper
DuPont analysis (Apple vs Samsung )
The firm was incorporated in the year 1977. From then it has grown and acquired many firms including Locationary Inc, Hopstop Inc, Algo trim AB, PrimeSense Ltd., Topsy Labs Inc, Burstly Inc, Novauris Technologies Ltd
7 Pages(1750 words)Research Paper
Let us find you another Research Paper on topic Apple vs. Samsung for FREE!
Contact us:
+16312120006
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us