His success is based on building close relationships with his clients whom from time to time, have recommended him to other people. He argues that his most challenging events form part of his favorite events. Each event has its own unique challenges hence he handles each event differently. The most important thing to be successful in the industry is based on the understanding that every person one meets may become a future client hence the need to build long-term close relationships with them. Event planning is closer to marketing as indicated by Ed who has been called upon by companies such as Pepsi to organize their marketing events. Working with college students is a very interesting experience for Mr. Ed Slapik as he considers such event to be very dynamic and fun. His business mainly rotates around the country and he has never done any event outside the country. New ideas for events arises from the creativity of the team members after which they have to budget for the events which forms one of the major challenges in the industry. Key factors to be considered in the industry include security issues, goals and objectives of each activity. The size of the team to be incorporated in each event largely depend on the type of an event as well as the expectations of the clients. The bombings in the last Boston Marathon greatly affected how events are managed afterwards due to the security concerns. There is a lot of security checks by the regular police and the F.B.I leading to some rules
being placed for the event organizers.