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Presentation 1 - Essay Example

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The main point in the article is to demonstrate how the global changes in technological advancements have resulted in new marketing models (Castronovo & Huang, 2012). Social media is the main tool focused on the article. The authors explain the effectiveness of social media…
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Download file to see previous pages 5. I agree with the author’s viewpoint because communication in marketing should relay customer-focused information. The analysis looks at the pros and cons of different marketing tools, and the model developed appears effective when implemented. In addition, the integration of traditional and modern marketing models can be synergistic in business (Castronovo & Huang, 2012)
6. Global trends in marketing have taken a new dimension. Producers should cope with the rate of change among consumers in order to meet their needs. Social media marketing is one of the trends in business, and the model demonstrated in the article is an important progress in marketing. Therefore, the cost effectiveness and loyalty provided by the model should be used by industries as a push factor for the implementation of the ...Download file to see next pagesRead More
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