The Effectiveness of Social Media in Product Promotion - Essay Example

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The paper "The Effectiveness of Social Media in Product Promotion" describes that producers should cope with the rate of change among consumers in order to meet their needs. Social media marketing is one of the trends in business, and the model demonstrated in the article is an important progress…

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The Effectiveness of Social Media in Product Promotion

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Subject: English
Type: Essay
Level: Undergraduate
Pages: 1 (250 words)
Downloads: 3
Author: lebsackthelma

Extract of sample "The Effectiveness of Social Media in Product Promotion"

The main point of the article is to demonstrate how the global changes in technological advancements have resulted in new marketing models (Castronovo & Huang, 2012). Social media is the main tool focused on in the article. The authors explain the effectiveness of social media in product promotion as a result of the relationship created between consumers and companies
The authors explore the model developed that uses social media and its alternative forms of marketing communication. They say the content of social media is user-generated and is based on the intended objective (Castronovo & Huang, 2012)
The article relies on facts. It analyzes existing information on marketing communication and develops a new communication model based on the research findings
This is a research article and just like most studies, the findings are subject to bias. The role of oral communication in the model is exaggerated, and its effectiveness is not easily testable.

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