Technology Over the years, more and more people are spending time on their computer screens interacting with people fromall corners of the world. This has been enabled by technology as with a touch of a button, you can interact with anyone from any part of the world. Twitter is one of the platforms whereby users interact with one another and share information. The company was started back in the year 2006 as an SMS platform. However, over the years the company has grown to be a global giant with more than 200 million active users today.
Using 140 characters, twitter users are able to send messages, give their opinions and share information with one another (Murthy 73). From just 60,000 users in the year 2007 to more than 200million users in the year 2014 what are the reasons for this immense growth? How has twitter changed how we communicate? One of the main reasons that have influenced the growth of twitter is the free media coverage that the company receives. Virtually all media outlets and various other social networking platforms mention twitter.
The number of unique visitors twitter has every month has further proved this. The company also spends a lot of money marketing their brand and this has made twitter one of the biggest social platforms in the world. Twitter also has the approval of many big corporations. Twitter is the preferred social media platform for most of the fortune 500 companies. These big companies use twitter as a way of connecting with their customers. With the big companies setting the trend, smaller companies have also started using twitter as their preferred social media platform.
Twitter has also been ranked as the no. 1 social brand. Twitter was ranked at position one while Facebook was ranked at number four. The company has invested a lot of money to make twitter a social brand and this has started to pay off as twitter has grown to become one of the largest social media platforms of the 21st century. Twitter has changed the way the world communicates. Today, Twitter has become more than just a social media platform as it is used to share information (Anderson 48). People get breaking news from twitter and can discuss about virtually anything using the popular hash tag.
Twitter has also been able to remove the celebrity filter. It is now possible to get to know what your favorite celebrity is doing and catch up with them. Twitter has also been able to simplify the conversation. Using just 140 characters, people are able to speak their mind without having to answer to anyone (Wright 99). Politicians are also using Twitter to interact with their followers. Twitter can easily be branded as the most popular social media platform in the world. Twitter has been able to grow into a social brand with its strong investment in marketing and the free media coverage it receives.
The company has also been able to win the approval of the big companies as well as the smaller ones as their preferred social media platform. Twitter has also changed the way we communicate as we can easily follow our favorite celebrities, share information and virtually talk about anything in our minds. Works CitedAnderson, Kathryn. "Social media: A new way to care and communicate." Australian Nursing Journal: ANJ, The 20.3 (2012): 22.Murthy, Dhiraj. Twitter. Cambridge: Polity, 2013. Print.
Wright, Kevin B, and Lynne M Webb. Computer-Mediated Communication In Personal Relationships. New York: Peter Lang, 2011. Print.
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