The practice and discipline of marketing has never denied that it seeks to persuade and change people’s thoughts in order to make them purchase goods and services. Marketers rely on the manipulation of images and messages with the sole intention of creating the desired image…
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Marketers are tasked with first understanding the target market dynamics, and consumer behavior.
The practice of marketing borrows from the animal behavior where members of the herd move together to explain the same behavior in humans who are also animals. This herd behavior in marketing is used in order to understand the dependencies and aping of consumers mutual behavior. This is seen in America where “ The patron saints of the countercultural idea is of course the Beats whose frenzied style and merry alienation still maintains a powerful grip the American imagination”(Maasik163). The adaptive human behavior works for the good of humanity in helping it cope with changes in the environment (Thomas). The marketers of beauty products such as Lux Beauty Soap are very aware of the pressure that women are in order to attain society’s ideal of beauty and offers its products as the solution to getting there. Unfortunately, marketers to their advantage can use this capacity by creating an artificial environment through advertising, which puts pressure on the targeted population to change and adapt in order to fit in with the desired ideal norm. This pressure is very subtle and done through displays in shop windows, adverts in magazines and television and even in mobile phones. Marketing triggers, shared mechanisms in order to increase impulse buying and to get people influence each other to buy a product. This is buying more due to responding to the herd instinct. Marketing thrives on the idea buying of products that are perceived as popular initiates herd behavior in buying..., “…a cutting edge manipulation in the film is the central mechanism shaping our culture” (Maasik 86)
The marketer takes stock of the demographic forces in a market population in order to best tailor their marketing strategies to suit it. This is manipulation
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