Analyzing an Image: Toyota Camry 2015 - Essay Example

Analyzing an Image Toyota Camry Introduction Toyota Camry ad is a magnificent piece of art. The interchange of brightcolored pictures and illustrations enhances the popularity and attractiveness of the brand. Toyota Company will surely benefit from the superior quality that the commercial presents. Furthermore, the ad stamps Toyota’s position as the leading producer of quality cars. Based on the prospects and the nature of the market, the ad specifically targets the youth and working class. The category comprises of the gallant, fun loving and exciting persons. Specifically, the add appeals to the youth and working class who appreciate the comfort presented by the 2015 Toyota Camry. An ad persuades or turns off potentials buyers. Toyota Camry commercial entails strong, credible, and attractive message for the probable target market. Largely, the message crafted in the ad is effective. The ad involves different photos, clear messages, events, and geographic features that appeal to the relevant customer senses. For example, the advert encompasses the entreaties to pathos, logos, and ethos. Appeal to pathos The selection of language and phrases in the ad significantly influences the viewer’s emotional appeal, emotional response, thus enhancing the efficiency. Particularly, broken bridge and phrase, which highlights that a single bold choice opens other opportunities for advancement, is effective, context specific, and provides motivation for the buyers and users of the car. Appeal to logos The ad involves the use of clear structures, colorful pictures, and information that offers consistency for the audience. Furthermore, the interplay of the highlighted events such as dog rescue, bridge, and escape with evidence offer distinctive claim and enable the buyers to make logic reasons. The broken bridge, relaxed female and the rescued dog supports the precision of Toyota products in all terrains across the world. Appeal to ethos By observing and reading, the bold letters emphasize importance of the vehicle. Hence, the ad provides a clear message of dependability, sincerity and durability of Toyota Camry spells out. Besides, ethos emanates the posters appealing style of dispatch and tone. Thus, the ad provides viewers with opportunity to visualize the actual car and make comparisons of the past, present and future replicas. The approach suggestively guides sound decision-making process when purchasing the car. In this context, the picture of the girl shows audacity in pursuit of a beneficial outcome. Hence, the picture translates that Toyota Camry improves livelihood and performs better than competing car types. Name of the pathos Toyota Camry advertisement demonstrates super quality car model, experienced and bold woman driver. Throughout, the picture elaborates a mixture of traits including care, courage, and the importance of justice in the society. Moreover, it shows women empowerment through active role in liberation. Therefore, the picture broadly outlines joy and excitement for the dog and the woman. On the contrary, the chasers show anguish, disbelief and sorrow for the missed fortunes. As highlighted in the trailer, bridge, rugged terrain, and the intrepid woman who saved the saved the dog, uncovered the owner’s dirty moves, took a leap of faith and left the suspects behind reflects certain quality components of the ad namely vehicle for multi terrain performance, high speed, comfort, and excitement. In addition, the quality presented by the ad demonstrates customer loyalty and Safety compliance Even though the advertisement involves an exceptional and real world event that rarely occurs, it is current and demonstrates the high power and dominance of Toyota vehicles. Besides, the contents appeal to the pathos in the following manner. Body Redesigned car model and attractive colors The manufacturers redesigned Toyota Camry to meet specific needs of different users. While looking at the picture, it successfully induces a sense of fancy to the target market. It takes greater imagination to tell how the Toyota managed to passed over the broken bridge and left the chasers stranded. Nonetheless, the suspense creates a picture on the citizens’ head about the restyled nature of the car to perform best in all environments regardless of the challenges. High speed The new Toyota Camry has high speed that no vehicle in market can easily match. According to the picture, success of female driver who managed to perform her objectives and still escaped from the dog owner prompts a sense of heroism. To potential customers, the message demonstrates high-speed quality of the car and reliability. Guaranteed comfort The ad magnificently creates a sense of mind comfort through the blue skyline and the pictures of a relaxed dog and a woman. In normal circumstances such events would end in exhaustion and panic to the victims. In this context, the remodeled Toyota offers users great comfort and pleasure during soft and bumpy rides. Excitement and sufficiency The ordeal presented in the ad positively persuades a nature of perseverance. Persistence emanates from both the female driver and super quality of the car. The ability to find escape route in the scene reveals energy sufficiency of the new car. Thus, the advert informs public about sufficiency of the car and that it is easy to maintain. Customer loyalty The ad effectively enlightens potential buyers to acknowledge the loyalty of the new product and of the company. Specifically, the information that one valiant choice tips to another obliges customers to believe that Toyota Camry shall deliver the value that no car has ever produced in the past. The existence of two vehicles in different locations, one on the bridge and the Toyota safely past the bridge shows that the Toyota is more efficient than the other car brands. Trust The brown color and contents like the relationship between the dog and woman commendably integrates a sense of trust. Thus, the ad informs the public to trust the new model for absolute safety on road, while exploring and compliance regulations. The photo provides a perfect information of dog rescue, evidence search, and safe escape explaining that the Toyota brand is safer and user friendly. The changing customer demand coupled by the complex nature of the roads, pursuit of high performance cars and competition facilitates transformations. The ad gives hints that the Toyota is equipped to serve the task. The selective use of colors like red and black color shows the attraction, brightness, and quality of the cars. Conclusively, the Toyota is a sleek brand currently available in the market. Conclusion The ad created for the new Toyota product is a unique piece that is different from any of the other ad spots put out by the automaker. It shows that the vehicle sufficiently addresses the demand of the bold citizens. The wordings, pictures, and background are catchy and each presents a meaningful life event. Read More