Phenomenon (McDonalds) - Essay Example

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McDonalds named after its starters Mac and Dick, the entity’s journey started in 1948 after they started their own business in San Bernardino, which during then sold hamburger and other related simple products (Cross 225). They then met Ray Kroc whom they worked together…
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Download file to see previous pages It is after investigation that he unveiled how lucrative the entity was but took time joining them
Ray After investigating while still dealing with the brothers, he found out the entity had the potential of becoming prominent in the region judging from Americans’ attitudes towards eat out joints. Hence, advised them to expand the entity’s presence but they did not know how to do that where he intervened as their agent and establishing first shop in Chicago (1955) (Johansen 82). After six years, Ray managed to buy this entity from the brothers, hence being able to have adequate and complete control meant to keep it in the best track he deemed would ensure success. Hence, during then being extremely strict in managing his array of restaurants together with ensuring the entity fully embraced cleanliness, quality as well as excellence in service, which comprises its key aspects to date. Besides strict operations, his intention was to spearhead numerous establishments not only in US but also globally but using similar standards. According to Johansen (82), the entity by 2012 had approximately 14,000 units in US and over 33,000 globally. This is despite its owner before and after acquisition then experiencing serious health drawbacks that could have deterred him from realizing the current enormous entity’s global debut (Johansen 82).
Many including health institutions have resulted to intense debates claiming the entity has significantly contributed to the menace of obesity especially among children (Korthals 33). Hence, leading to other serious health drawbacks whose medical treatments are extremely pricey to the extent some Americans are unable to afford. Those pushing for this debate contend food served by this entity has low nutritional value compared to what the entity has attractively relayed on the products’ labels (Korthals 33). This was evident in both UK and US where the ...Download file to see next pagesRead More
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