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Synthesis - Essay Example

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Summary
The U.S signage industry, just as any other, can be described as being as old as any other business system of the world. The concept of advertisements and…
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Synthesis

Download file to see previous pages... ates, taverns and coffeehouses often characterized the earlier signs, here, tradesmen and other entrepreneurs would paint their shops and business infrastructure creatively with pictorials that symbolized the products they made or the services they offered5. There were names of certain entrepreneurs painted on boards and posts, however, most of these signs would only be found on the entrepreneur’s premises.
There were cases where certain events were to take place in certain places, in this case, the means of advertising and inviting people to the function was often facilitated by creatively designed and printed handbills that would announce the events5. In addition, they also came in handy when announcing business auctions, stagecoach timetables as well as travelling theater groups that moved from one place to another.
Later on, the growth of the business systems as well as economic infrastructure welcomed a new century that came along with new ways of signing and business advertising. In this new business approaches, the outdoor advertising industry achieved major milestones, it moved from the colorful and neat pictures of Phineas Taylor, who was the first to have used them while advertising his circus events, this was in the 1980s.
Later, there were huge improvements that were witnessed in the U.S highways and transport industry, the signage industry developed significantly, moving away from the old approaches of shop and business premise signage to roadside signage. This was done with new objectives of targeting the needs of travelers as well as promoting upcoming events, goods and services among other things3.
Following improvements in technology, the signs on the highways and other strategic locations were lighted, giving way for the first major segmentations to be ushered into the signage industry. The main segments in this industry became two, there was the electrified system versus the other different form of print signage, in this case, it was upon ...Download file to see next pagesRead More
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