Nobody downloaded yet

Why do consumers purchase fair trade products Discuss - Essay Example

Comments (0) Cite this document
In the recent years there has been an increase in awareness amongst the consumers in relation to every service and product which has influenced the consumer market to purchase more of fair trade products. The products that have the “Fair Trade” logo highlights that the…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER95.3% of users find it useful
Why do consumers purchase fair trade products Discuss
Read TextPreview

Extract of sample
"Why do consumers purchase fair trade products Discuss"

Download file to see previous pages The traditional theories of consumer behaviour were strongly related to the rational aspect of consumers whereas in the present scenario the consumers buy more of justice, intangibility and conscience. The issue of ethical consumerism has gained its importance in the recent times which clearly states that while making purchase decisions the factor of ethics is highly integrated by the consumers.
The concept of fair trade can be related to an organized social movement with a goal to help the producers located in developing countries to make the best practices of trading and even to encompass sustainability. The fair trade practices comprise of high environmental and social standards and even advocates a higher price payment to the exporters. It is a kind of trading partnership that is based majorly on transparency, respect and dialogues that secures more of equity in the practice of international trade (Ransom, 2006, pp. 94-95). The major benefit of such fair trade is that it tries to establish the best conditions for trading and even secures rights for those marginalized workers or producers. These fair trade practices usually demands for the support of the consumers in order to raise awareness, campaign for changes, and even support the producers so as to eliminate the loopholes that are in conventional trading. There are certain fair trade organizations such as FLO International, World Fair Trade organization, Network of European Worldshops, European Fair Trade Association that involves into various forms of ethical marketing programs and aims at selling fair trade products mainly through supermarket channel so as to create a real impact through large volumes of product sales. The fair trade products provide the opportunity to the customers to shop everyday and help to reduce the level of the poverty across the world and develop a bright future (White, Macdonnell and Ellard, 2012, pp. 103-118). The fair trade mark on the ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
(“Why do consumers purchase fair trade products Discuss Essay”, n.d.)
Retrieved de
(Why Do Consumers Purchase Fair Trade Products Discuss Essay)
“Why Do Consumers Purchase Fair Trade Products Discuss Essay”, n.d.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document
Fair trade- how good is fair trade
Around 70 per cent of the 410,000 care home places currently occupied by older people are paid for by a combination of care budgets and individuals' state retirement pension. Residents are then left with a personal expenses allowance of £18.40 per week, to cover all their personal wants and needs that aren't included in the fees
5 Pages(1250 words)Essay
Fair Trade Degree Essay
The OFT is determining whether or not unauthorised overdraft charges are fair, based on its view that the fairness test does apply to them. On the other hand, the banks argue that the charges are not covered by the fairness test in the UTCCRs.1 The case stemmed from numerous complaints received by the County Courts and the Financial Ombudsman Service that these charges are unfair.
4 Pages(1000 words)Essay
Fair Trade
While poor countries and development agencies have been battling at international conferences for a change in world trade rules, a parallel initiative has emerged that aims to harness Western consumers' addiction to coffee and chocolate in the fight against poverty.
10 Pages(2500 words)Essay
Fair Trade Principles
Prices theory is one of the most important parts of Economics. Generally the price of a commodity or service is decided by taking into consideration the production cost incurred on the production of the commodity or the service. Another important element which decides the price is how easily or how difficult is it to get the commodity or the service.
9 Pages(2250 words)Essay
Fair Trade Master Essay
Fair trade ensures the economic security of workers and producers; it reduces their vulnerability to a great extent, so it is very beneficial to the producers and the workers who participate in the same. This paper will throw light upon Fair trade and is the current marketing strategy for Fair Trade Brands sustainable.
5 Pages(1250 words)Essay
Fair Trade Essay
In spite of recession set in this part of the world since 2008 Fair Trade has been struggling to maintain its position in the market. They have earned a 23% rise in the worldwide sales with annual sales of over $4 billion for the year 2008. Fair Trade consumers are located in the US and Canada, Europe, Australia and New Zealand, and Japan, where a rise of 44% in sales are noted in 2008.
3 Pages(750 words)Essay
Fair trade
The integration of trade into the world economy has really proved helpful for the developing countries as they can promote economic
6 Pages(1500 words)Essay
Fair trade
The World Trade Organization (WTO) intercessions have a tendency to undermine governments as well as national autonomy. Bilateral and closed-negotiations in the global
3 Pages(750 words)Essay
Research Methodology for Fair trade products as a means of increasing consumer confidence in the Contract Catering sector
Therefore, this dissertation deals with the Quantitative and Qualitative methodologies to understand the use of fair trade products as a means of increasing customer confidence in the Contract Catering sector. Proper research design must be carried out to understand
8 Pages(2000 words)Essay
Fair Trade
The fair trade scheme was primarily set up with an objective of giving better prices, fair trade terms, local sustainability and better working conditions for workers and farmers located in developing countries. Workers
3 Pages(750 words)Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Let us find you another Essay on topic Why do consumers purchase fair trade products Discuss for FREE!
Contact us:
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • Miscellaneous
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us