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Summary - Essay Example

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However, the messages contained in whatever language is used, can be interpreted in many ways as well. In “Intertextuality: How Texts Keep Going and Going and Going”, the author discusses how a text could…
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Download file to see previous pages This method gives an impression in the beginning of the commercial and then it introduces another text wherein the bunny enters with the battery on its back. The bunny is considered another text which eventually combines with the former text to make an entirely different text. The writer calls this process intertextuality and considers it important because it does not only happen in commercials such as the one cited above but it also occurs in everyday communications. For instance in the case of the novel by Jane Austen entitled Emma, readers and viewers of its movie adaptations called Emma in 1996 and Clueless in 1995, will have different interpretations because of intertextuality. The settings of the two movies are different but they somehow tell the same story and so viewers will definitely see their similarities to the novel. The interpretations of the directors and producers of the movie are different. Similarly, this could also occur in a person’s interpretation of poems or other literary works. Intertextuality happens everyday in every culture because one’s upbringing and culture are important influences which initially gave a person other texts which that individual can use in reading other ...Download file to see next pagesRead More
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