Public relation as a career is a branch in management for an organization which deals with the kind of information given out from an organization and the public. This has good interactions of the organization and the environment in terms of business creating good productions to…
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The main reason for a specialist on public relations is to give out the image of the company or organization and create a very strong relationship of the company with the people outside the company. This can be the company releasing its important updates to the public or giving out their business strategy to the public in terms of the newsletters, internet, and appearances (Bernays &Edward 27).
In the current business, there is competition on how to retain customers and get new customers for the company to sell its products and services and all this must be done by a public relation analyst. At the same time, the company needs to have a good image and continue prospering. The public analyst is able to keep up the good name of the company and give the good reputation the company needs and at the same time communicate to the customers of the company selling out the goods and services creating a good relationship of the company with its environment (Cain &Susan 35).
There are several tools and techniques to be used by the companies in order to have a good image and maintain the good relationship with the customers. The target of the audience is the buyers to buy the company’s products. Companies use the press release to the customers including the newspapers and participation in competitions and games that happen in the normal life. For example in the world of football, companies decide to build up their images only by supporting their teams by promoting them with the finance aid and support of some needs. This makes the players to also give them the best name by having their logos and information painted on their playing attires. It is such a good show for teams to win and they be supported by their representatives in the world of business (Derriman &James 87).
For the seat one must have the required to have the required level of education such as a degree in the communication or
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Illia et al. (2013) further added that public relation is mainly aimed at creating a positive image of an organization to the public. The creation of the desired image may be accomplished through initiation of various activities and projects intended to improve the state of the relationship of an organization with its employees, customers, and the society.
This research tells that public relations, according to Harlow, aims to ascertain and maintain mutual lines of communication, understanding, acceptance, and cooperation between an organization and its publics, and hence involves the management of problems or issues by helping the management to keep informed on and responsive to public opinion.
Since that time, corporations and state agencies alike have broadly applied the “public relations” concept to their practice. At the same time, contemporary scholars agree that this term has failed to firmly establish itself as a beneficial concept and a positive social phenomenon.
PR aims to convince stakeholders who include employees, partners, investors and the public to uphold a desirable perception of an organization. Although PR bears a level of resemblance to advertising, they differ because advertisers intend to sell services and products, while PR managers put their emphasis on shaping an organization’s image.
In this era, the field of public relations has become an essential requirement for businesses; because they are laced with persuasion skills and have the art of convincing people while staying impartial. The services provided by public relation managers include press dealings, communicating with employees, and representing organizations at conferences.
This study is comprised of a case study of Cafe Royal. Cafe Royal has a rich history of success and image, but suffered a relatively short period of decline and possibly suffered some damage to its public image. The hotel closed for four years from 2008 to 2012 and reopened under new ownership and adopted an aggressive public relations campaign to introduce the newly opened hotel.
The essential elements of alternative and flexible work arrangements are that it is a privilege given by employers to their employees that is based on offering an alternative work schedule than the usual 8am-to-5pm office
As the internet has developed, so, too, have new resources for online communication and information exchange. One recent resource is the development of social networking communities, such as MySpace, facebook, tweeter and Google Plus. The primary use of these network communities has been social interaction.
What does a geomatic engineer do in his career and what are the future prospects of this career?
Geomatics engineers, mappers, and land surveyors are terms used for the same profession interchangeably. As these terms imply, geomatic engineers design, create, and run systems to gather and analyze spatial information regarding natural resources, the land and the oceans, and other manmade structures.
Public relations play an eminent role in this regard. The canvas of public relations can be sketched widespread because there are several fields that emerge to formulate this important phase. Establishing workplace environment that would benefit all the employees equally is beneficial.
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