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Journal - Essay Example

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Pushing “play” to watch an advertisement “Neverstop” featuring Natalia Vodianova I expected to see another Cinderella story of a model’s road to fame. However, the video triggered the thoughts of a different kind. It got me thinking about beauty, labels and the notion…
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Download file to see previous pages... Attractive person strikes the cords in the hearts of most individuals who belong to the same community because he or she is believed to prove that harmony exists. Harmony, in its turn, can be viewed as a combination of ‘right’ and ‘desirable’ phenomena or concepts. Getting the idea of what is right, people start looking for the proof that the ‘right thing’ exists.
Natalia Vodianova, the main character in the commercial, is seen by many as a very attractive woman. When she is shown in the video running with a prosthetic leg her aura of strength, glamorousness and grace is enhanced. In most cases, new things, unknown traits disagree with the concept of harmony and are not universally seen as attractive. But the video once again shows that the beauty is, indeed, in the eye of the beholder. Worrying about ‘norms’ and labels people are ‘blindfolded’ and don’t see every person’s beauty.
As the song goes “Money can’t buy me love”. But the same can be true about any other emotion or sensation. Money basically cannot make you feel something other that the joy of having money (provided you are prone to avarice).
Thai commercial “Unsung Hero” inspired me to consider what money really means to people and what ‘currency’ can be invested in life. According to the authors of the commercial what people really want has nothing to do with fame, fortune, and success. It is the emotion or feeling of happiness. And in many cases it has nothing to do with money. Going on holiday to a new location, trying new dishes, buying new things is exchanging money for sensations.
The holiday sun tan disappears, exotic food is digested, new clothes or gadgets soon become habitual and start serving their purpose be it protecting us from the rain and cold or facilitating communication. But the sensations, the emotions such as the excitement of the discovery of new destinations, fascination with one’s own reflection in the mirror ...Download file to see next pagesRead More
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