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Disney movies have influenced children and adults equally well to absorb gender images which are prominent in our society.
The American society in a subtle manner has recognized the gender role presented by this movie “Beauty and the Beast”. The beauty is an innocent girl who is naïve and pure. This is what our society thinks about the gender roles of male and female. Disney has tried to present the cultural beliefs and values which has nurtured the natural consciousness of Americans. “ AN because Disney was so deeply embedded in the American psyche and scene, understanding him also may also enable one to understand the power of popular culture in shaping the national consciousness”. (Gabler,20) Disney has show cased what the people want to see as he knows what people believe would only be accepted by them when shown in movies.
Even though there is a female lead in the story, the masculine power always stood out. The thinker Gabler states that Walt Disney’s influence on people cannot be measured by numbers but by the way it shaped the culture of Americans. It is an illusion or imagination of society where a prince or man is the superior authority in romances. It is not different from real world as man is consistently seen as the leading power in life and in all relationships. In “Beauty and the Beast” the female character is sensuous, pretty, delicate and subordinate to the male power. Kilbourne says that in media culture the importance is for power rather than passion.
According to ( Kilbourne 394) “Men conquer and women ensnare, always with the essential aid of a product. The woman is rewarded for her sexuality by the man’s wealth”. Even though her male part is played by a beast, the dominating power of the character can be seen all over the movie. Disney has produced many animated movies and every movie has male characters that represent courage, power and strength. Women in this movie only have the role of
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