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Burger King vs Mcdonalds - Essay Example

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Summary
Their competition has raised a debate between their fans about which burger giant is better. This writing will differentiate between the burger supplying…
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Burger King vs Mcdonalds

Download file to see previous pages... On the basis of making risky business decisions McDonalds stands the winner in the competition. This is because recently McDonalds introduced the concept of McCafe (www.mcdonalds.com, 2014). This concept was quite different from their previous business model of only offering burgers. On the other hand, Burger King continues to operate the way they used to.
On the basis of creativity, again McDonalds can be categorized as the winner. This is because they come up with new and improved ideas such as the idea of McGriddle which ended up being quite successful. While burger King lacks innovation and copies the creations of McDonalds.
The differentiation between the two burger giants exhibit that both the burger giants have something different to offer. Burger King offers better quality burgers which is the main aim of both the burger giants, but McDonalds offers something new and takes the real risk by coming out with innovative ...Download file to see next pagesRead More
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