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Personal Visual Narrative - Essay Example

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Summary
Advertising has adopted a strategy of using images to promote products. The advertising option is due to the fact that images are time saving and interesting. An image will attract the eye of the intended customer…
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Personal Visual Narrative

Download file to see previous pages... There are various forms of visual rhetoric that we encounter every day. Some of these are very obvious and include arts accompanied with images. Visual rhetoric is a form of art where there is an image of the subject accompanied by some texts to deliver information to viewers. An example is a photo of a sports care and a lady that is accompanied by the writing “all a man wants.” This form of visual rhetoric is easy to understand. If one does not get the idea on the picture, then the accompanying text will explain. These images are very simple to understand. The subject matter of these images is put in a central position. The advertisers make the subject photo be easily noticeable in order or viewers to understand. The text in the photo also explains the subject in a simple and clear manner. Such kinds of images are the most common forms of visual rhetoric (86).
Other visual rhetorics are very difficult to understand. Such examples include semiotics or signs and are difficult to understand because one needs to comprehend the product first.Also, semiotics and signs come in three kinds as an icon, index or symbol. If one does not know the objective of the business, it is difficult to understand. A good example is the banks that use signs or symbols to advertise. This form of advertisement is meant to appeal to the logos of the customers. The colors used are meant to explain something to the customer (p 101). At the same time, the signs are brief and do not have any explaining text accompanying them.
Some of the most unexpected visual rhetoric’s I found were pie charts and graphs. These are not popular form of visual rhetoric but, they are still found in magazines and newspapers. These charts are used to compare the business against its competitors. The pie charts and graphs show diverse aspect of performance and define the pros and cons of a ...Download file to see next pagesRead More
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