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dual cruise ships for targeted customers in order to heighten the quality of services and manage stiff competition that has left only “a few numbers of large corporations” in the market (Fabbi 2013, p.3). An example of a cruise ship with customized mission is one which stays for about one month in the seas, traversing vast waters with tourists whose main objective is amusement on board (Klein, 2005).
Customized cruise ships provide interesting experiences when tourists need them the most. The right time to look for the best cruise ship and the unique services which one would like to enjoy is shortly before or during the holiday season. These are the times when the wild oceanic sceneries are out for sightseeing by individuals who are out of occupational commitments. Cruise ships are especially important form of amusement and adventure during winters when the air is virgin and crisp. With a clearly formed cruise ship case statement, customers would know beforehand, the beautiful landscapes, sea water experiences and other related activities they would enjoy during the trip. Taking a voyage with like-minded persons to experience the fresh air that a cruise ship has promised its patrons would be the best experience for tourists and the cruise ship crews whose schedule would remain unchanged by conflicting interests during the trip.
As Klein (2005, p.4) has suggested that “customers perceive cruises as all-inclusive”, a well-informed audience that is aware of ships offering customised services would go a long way in aiding quicker customer decisions regarding which ship to take; and what sea routes one should follow to enjoy maximum experience. These experiences would be viable for specific cruise ships offering such services as well.
As Mancini (2010) has said, disembarking at remote, but safe islands in a summer would enable many snorkelers in a customised ship for amusement the view of clear waters and sights of tropical fish species as well as coral
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A high number of small players in the fragmented industry mean that each player competes for every niche in such as a market. In a consolidated industry, the major players such as Carnival Cruise Lines, in the market usually share all the resources themselves and make decisions and agreements.
Profitable Cruise ship marketing includes global marketing strategies. 1. Cruise Ship Industry Reports. The cruise ship industry continuously generates an increasing trend. The same trend is considered a mainstream instead of a niche holiday. The trend shows that the ships are the destination goals of many of the cruise ship clients within the United Kingdom market segment.
The head of the cruise is the Capitan and he is responsible for the ship most especially with the safety of the crew and passengers. . The ship is just so huge and massive that I cannot help but wonder about the manpower, logistics and resources needed to keep it afloat for weeks during its cruise.
The emerging trends like the rise in the standard of living, Modern lifestyle, enhanced economic standards, competitive work culture and the revelation of internet based technology in tourism and travel has made the planning vacation easier.
e the initial preparation to the cruise is important formality, the gathering of information about the cruise and the destinations help to overcome the initial jitters of language barrier, cross cultural misunderstandings and of course, the important landmarks of the regions.
Cruise industry analysts reveal that the industry market capacity has been used up to 70% with a further 5% increase expected to be seen in 2015 (Tony, 2011). Such figures indicate that there is major potential to venture in this field. With its
I identified my personal weaknesses in the areas of communication, socializing and confidence level. My communication skill is not highly developed which may act as a constraint for achieving my career objectives in the future. My less confidence is reflected in my social
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