Why Cruise, why cruise line is used - Essay Example

Why Cruise ship to targeted audience is beneficial for them Why Cruise ship to targeted audience isbeneficial for them Cruise ships enable sea tourists to enjoy interesting sea voyages at their own pleasure. A cruise ship provides important travel and hospitality services for tourists, which people who are on vacation can enjoy. Such an experience becomes more interesting especially when the cruise ship follows safe sea routes with important landmarks, and sea animals (Fabbi, 2013). This paper explores why cruise ship to targeted audience is beneficial for them.

Unlike in the past when sea voyages were inclusive experiences, current day cruise lines have tailored individual cruise ships for targeted customers in order to heighten the quality of services and manage stiff competition that has left only “a few numbers of large corporations” in the market (Fabbi 2013, p.3). An example of a cruise ship with customized mission is one which stays for about one month in the seas, traversing vast waters with tourists whose main objective is amusement on board (Klein, 2005).

Customized cruise ships provide interesting experiences when tourists need them the most. The right time to look for the best cruise ship and the unique services which one would like to enjoy is shortly before or during the holiday season. These are the times when the wild oceanic sceneries are out for sightseeing by individuals who are out of occupational commitments. Cruise ships are especially important form of amusement and adventure during winters when the air is virgin and crisp. With a clearly formed cruise ship case statement, customers would know beforehand, the beautiful landscapes, sea water experiences and other related activities they would enjoy during the trip.

Taking a voyage with like-minded persons to experience the fresh air that a cruise ship has promised its patrons would be the best experience for tourists and the cruise ship crews whose schedule would remain unchanged by conflicting interests during the trip. As Klein (2005, p.4) has suggested that “customers perceive cruises as all-inclusive”, a well-informed audience that is aware of ships offering customised services would go a long way in aiding quicker customer decisions regarding which ship to take; and what sea routes one should follow to enjoy maximum experience.

These experiences would be viable for specific cruise ships offering such services as well. As Mancini (2010) has said, disembarking at remote, but safe islands in a summer would enable many snorkelers in a customised ship for amusement the view of clear waters and sights of tropical fish species as well as coral colonies, for instance. A cruise ship for specific customers would offer the voyagers other activities such as scuba diving, ocean kayaking, parasailing, and catamaran sailing; experiences that cannot be offered by general-purpose ships for sea transport.

Owing to the unique services offered by such a cruise ship, it would be easier to guarantee travellers value for their money and achieve mutual benefit. Conclusion Generally, a cruise ship which offers amusement services to its customers is ideal for tourists and prospects who want to break away from their busy occupational or educational life during holidays. Such vessels follow sea routes that are renowned for the best experiences that customers want as many companies have tailored their services to suit modern-day needs of customers.

As such sea travel by customized cruise ships is not only interesting but eye opening for tourists. ReferencesFabbi, M. (2013). Royal Caribbean Cruise Line (RCCL) - A Brand Portfolio Analysis. Washington, DC: GRIN Verlag. Klein, R.A. (2005). Cruise Ship Squeeze: The New Pirates of the Seven Seas. New York: New Society Publishers. Mancini, M. (2010). The CLIA Guide to the Cruise Industry. New York: Cengage Learning.