Changing Rationale behind Euronews - Essay Example

They started this by looking at the features they shared like morals, politics, common culture and self-governance. In 1990, European identity was formed. This was encouraged by values like poverty eradication, job creation, environmental protection, war rejection, freedom and democracy, human rights and European culture diversification (Polonska & Kimunguyi, 107).

American media dominated in the 1980s. This enabled the USA to dominate the whole world in terms of imagery and even power. Western Europe countries also started to dominate the media but in a minor way. Through technological development, some parts of Western Europe were able to have TV channels. The introduction of satellites made communication easier but Western European media failed to introduce it. Therefore, the European media was sidelined (Polonska & Kimunguyi, 108).

In 1980, European fought cultural imperialism involving themselves more in the media industries. An initiative called European Initiative was formed. Television channels were introduced since they were known to be more influential. This led to the existence of the Euronews. Euronews majors on current affairs and news only. It started broadcasting in five languages but currently, it does broadcasting in twelve languages. It broadcasts to 333 million households (Polonska & Kimunguyi, 110).

Euronews covers all stories from regions and these stories must be relevant to the European citizen. Its journalists ensure that national allusions and references are adhered to. Journalists write their accounts. The stories they give should balance view where objectivity is the main rule (Polonska & Kimunguyi, 112).

Currently, Euronews is trying to reach the whole world. It is broadcast in twelve languages.  This ensures that it is hunting the whole world. Euronews is reaching many countries in the world because European Union is also going global (Polonska & Kimunguyi, 114).