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Executive summary - Essay Example

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It came into existence in 1990’s in order to compete with the American media which had dominated news broadcasting. Euronews succeeded in Europe due to its changing rationale. Before the existence of Euronews, there…
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Executive summary

Download file to see previous pages... In 1990, European identity was formed. This was encouraged by values like poverty eradication, job creation, environmental protection, war rejection, freedom and democracy, human rights and European culture diversification (Polonska & Kimunguyi, 107).
American media had dominated in 1980’s. This enabled USA to dominate the whole world in terms of imagery and even power. Western Europe countries also started to dominate the media but in minor way. Through technological development, some parts of Western Europe were able to have TV channels. Introduction of satellites made communication easier but western European media failed to introduce. Therefore, the European media was sidelined (Polonska & Kimunguyi, 108).
In 1980, European fought cultural imperialism involving itself more on the media industries. An initiative called European Initiative was formed. Television channels were introduced since they were known to be more influential. This led to the existence of the Euronews. Euronews majors on current affairs and news only. It started broadcasting in five languages but currently it does broadcasting in twelve languages. It broadcasts to 333 million households (Polonska & Kimunguyi, 110).
Euronews covers all stories from regions and these stories must be relevant to the European citizen. Its journalists ensure that national allusions and references are adhered to. Journalists write their own accounts. The stories they give should balance view where objectivity is the main rule (Polonska & Kimunguyi, 112).
Currently, Euronews is trying to reach the whole world. It is broadcasting in twelve languages. This ensures that it is hunting the whole world. Euronews is reaching many countries in the world because European Union is also going global (Polonska & Kimunguyi, ...Download file to see next pagesRead More
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