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Due to the high caffeine content and other chemical substances in coffee, it is believed that coffee is addictive, and in addition, health activists claim that to some extent it contributes to weight gain. Nevertheless, since its introduction, coffee has played an imperative role in human lives in various ways such as cultural, social, political, globalization, economical, and medicinal aspects.
Coffee is popular in all occasions and is a customary gesture in many societies. For example, it is presented and consumed in many societies whereby it plays various roles with regard to a particular culture. For instance it acts as ethnic or religious representative of many groups, matrimonial or funeral essential commodity, irreplaceable element for individuals and professionals at all times. In addition, coffee is a symbol of hospitability, whereby social hospitable norms of many ethnic and religious groups require them to offer at least “a cup of coffee to their guests” as their standard etiquette (Topik 86). This is commonly seen in various religious societies, in which guests are often presented with a cup of coffee. For example, Muslims either in Ramadan or in their traditional weddings, keep coffee as a mandatory item for their guests. Similarly, Catholic, Jews and orthodox also keep this social beverage at important events such as funerals, marriage ceremonies, political and social meetings, and most importantly at professional work places (Croegaert 468).
Throughout history, coffee houses have been social places for political and revolutionary movements across many nations. Companies such as Starbucks, Nestle, Proctor and gamble among others are popular for promoting a coffee culture where people can go relax in their coffee outlets and lounges, and consequently catch up or discuss political and social issues. Starbucks even went as far as providing Wi-Fi in their coffee lounges in Australia so that customers can
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The scope of this report is limited to the United States business segment of Starbucks which is one of the three reportable operating segments of the company apart from the International segment and Global Consumer Products Group segment (Starbucks Corporation, 2012).
Government influences the operations of the companies in UK. According to British Chambers of Commerce, the cost of doing business in UK has increased to 88.3 billion pounds a year because government has imposed 40 new regulations on companies (Chinadaily, 2010).
Growing within a business allows for more consumers, better manufacturing of products and the ability to grow within a business. However, to do this effectively, there needs to be an overall initiative which is focused on providing the best results within a business.
This stimulant drink is drank vastly around the globe and on daily bases, thus, currently its presence has become inevitable to humans. Coffee contains caffeine and an average cup of coffee entails 100 mg of caffeine in it (Weinberg and Bealer 228). Caffeine increases brain, heart and muscle activity and subsequently a person consuming coffee feels active and more focused.
However, accompanying this growth is the increase in demand for quality. The discussion below presents various literature that has been written discussing the trends in the US coffee market as well with significant elements that have been deemed as necessary in order for a coffee shop business, such as Coffee Connection, to prosper and succeed.
This trend has particularly been in coffee purchases. Recently Starbuck, one of UK biggest coffee selling brands announced that it is going to increase its purchase of fair-trade coffee by 40%. This announcement makes Starbucks one of the biggest
Moreover, coffee is an important driver of economic development. According to Tranovich, Ethiopia metamorphosed from underdeveloped cooperatives and low quality coffee to one of the fastest growing countries in the world.
Europe and the United States are equally vital markets. operation in the industry requires effective understanding of the different features of the market. Management of resources is a fundamental aspect of institutional management. The management of a firm must utilize the
According to Fin (2013), one tenth of the coffee consumers switched from their previous brands to low cost ones and the cheaper outlets. The trend was seen majorly among the young customers who are more
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