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Using this ad http://carolineheldman.files.wordpress.com/2012/03/11.png argue the objectification of the female body according to John Berger's argument - Essay Example

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One of the most prominent aspects that comes to mind when one analyzes the reality of female objectification in society through the lens of John Berger’s seminal piece is the fact that perspective and cultural reality are two of the defining means by which an individual or a…
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Using this ad http://carolineheldman.files.wordpress.com/2012/03/11.png argue the objectification of the female body according to John Berger's argument

Download file to see previous pages... ill seek to analyze Berger’s argument through the prism of the way in which the ad, pictured in Figure 1.0, represents and strengthens Berger’s level of analysis and cultural interpretation of the mores and norms that society illustrates with regards to the means by which women are objectified.
One of the interesting aspects of the ad in question is the blatant and glaring fact that the man stands in the foreground drinking in the sight that is presented to him by the highly sexualized and scantily clad women represented in the background. This dynamic is hardly subtle however, it helps to rapidly integrate an understanding that it is the man within this situation, as within almost all female objectifications, that is allowed to derive pleasure from the sight of these “products” that he is allowed to choose from (Snigda et al 11). Moreover, bringing the subject matter back to Berger’s argument, one can understand the differential that exists between the way that the man looks at these women and the ways in which another women might do the same as being definitive of the different “gazes” that men and women have with regards to examining women. Berger expends a great deal of time near the beginning of his book on discussing this differential as the fundamental starting point from which objectification can and should be understood. Rather than delving directly into the history of how men have objectified women in the past, discussing the ways in which societal and cultural pressures form a vicious cycle, or any other such determinants, this fundamental nexus of the differential in perspectives and the way that it is exhibited is perfectly illustrated within the ad in question (Aubrey 479). Finally, the strong allusion to the choice that is being made and the level to which the man is in a responsible position of power; whereas the women are merely waiting to be chosen and utilized leads this analysis to the second factor that is represented within ...Download file to see next pagesRead More
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