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Marketing Is a Worldwide Field - Essay Example

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The paper "Marketing Is a Worldwide Field" highlights that patriotism is a form of observing consumer behavior and their preference for a particular product locally manufactured and processed and encouraging the population to focus on these products ensures a thriving market. …

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Subject: English
Type: Essay
Level: Ph.D.
Pages: 1 (250 words)
Downloads: 2
Author: emmett68

Extract of sample "Marketing Is a Worldwide Field"

The country needs to employ to make a statement of independence or it will revert to the American approach. A recent outlook into the businesses in Canada revealed that the characteristics most observable include a high number of immigrants, tensions and differences between provinces, minimal levels of investment and productivity, and susceptible dealings with the United States. These differences form the basic foundation for the drafting of an efficient, detailed, and potential marketing plan for Canada (Heather & Weber, 2012, p.12).

Research also concludes that many of the chief marketing strategies applied in Canada are similar to those implemented in the U.S. they collectively include technology, patriotism, and gender. The roles of women in society have made a turn for the best and it is evident that they are better performers in the market in comparison to men and this is a stronghold for the straining country. In addition, women have a more informed decisions as they purchase products and this means that concentrating on their opinions ensures increased sales and customer satisfaction. Read More

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