The Secrets of Advertising - Essay Example

Task: Advertising The advertising entity uses sexual images in the first advertisement to capture the attention of consumers because it is easier to persuade consumers by exciting their emotions. According to Petley (13), marketers believe that consumers prefer products that make them look younger. Therefore, using enticing sexual images in the commercial makes the product appealing to consumers who prefer products that make them appear younger. Consequently, the advertiser is trying to woo consumers to embrace the products by stating that such products will improve their lifestyles.

The advertisers’ objective is to convince the consumers that the product is best suited to serve their needs. The advertiser focuses on the assumption that it is easier to convince individuals to use products manufactured by reputable companies. Besides, people have the perception that anything manufactured by Gatorade is great. Subsequently, the advertiser uses emotive words such as “lightly flavored” and “vitamin charged” to entice consumers. Indeed, the advertiser promotes the product to the female gender while enticing the masculine gender to embrace products promoted by the feminine gender.

Consequently, the advertiser uses emotions to alter people’s perception, for example, the image of an enthusiastic young woman shows that the commodity can serve the needs of teenagers (Jacobs 3). The wordings of the second advertisement are persuasive and appear attractive to the eyes of the audience as opposed to the first advertisement. Consequently, the commercial instigates the consumers by highlighting the benefits of the merchandise. The advertiser uses bold phrases because he believes that advertisements should catch the attention of the audience.

Interestingly, the striking words emphasize the benefits of using the product (Petley 54). Additionally, the colors in the commercial are relatively cool because they exude several meanings. For instance, the green color attempts to find a correlation between the product, and environment while the brown color relates the commodity with consciousness. As such, marketers use natural colors to sensitize the audience to use environmentally friendly products. Packaging Rx essentials in a white tin shows the usefulness of the commodity because it creates a pacifying setting (Jacobs 140).

The notification on the importance of using the product together with prescribed drugs indicates that the advertisement is educative and the advertiser focuses on creating awareness among the consumers, and promotes the product amidst consumers. It is worth indicating that advertising using similar strategies is effective when targeting highly educated consumers. This is because literate consumers prefer products that present truthful information (Jacobs 140). However, truthfulness is not the right approach when showing the superiority of the product.

Conclusively, packaging is integral to advertising. This explains why advertisers’ package products in packs written new to convince consumers that the product is superior, and worth exploring. Rx essentials and propel use similar strategies to promote their fitness products with the intention of addressing fundamental needs within the society. For an advertisement to accomplish its objective, the advertiser should ensure that a product suits the needs of the consumers such as emphasizing the natural aspects of the products.

Work Cited Jacobs, Heather. Advertising. Ultimo, N.S.W: Career FAQs, 2006. Print. Petley, Julian. Advertising. North Mankato, Minn: Smart Apple Media, 2003. Print.