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In the end an air hostess walks in and offers the boy an ice-cream which quells the competition after they decide they should have some to.
This advertisement is a very good one as it manages to get it point across in a humorous and light hearted way. The message of the advert is based on the excellent experience one is able to gain from their services and they manage to depict it splendidly. They do this by depicting two famous personalities in two different sports who may argue but agree on one thing and that is the service of Qatar airlines. Their differences are seen by their struggle over the boy’s attention and their agreement is depicted when they both agree to get some ice scream. The use of the two stars is also a good strategy as it ensures that it catches the attention of their target audience which can be said to be fans of the two sports (that is, basketball and soccer). Using well known personalities is a good way of gaining the viewers attention in a short period of time (Arens 184). The various antics that the stars pull such as making balloon animals, give it an unexpected twist which can be used to keep the viewers interested.
All in all, the advert keeps the viewers attention from the start to the finish and allows them to understand the point of the clip without putting much thought into it which is what a good advertisement is all about (Arens
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This course has introduced me to various psychological theories and ideas. An important model that I have learnt in one of the course modules includes the Social Cognitive Theory (SCT). This is a psychological concept of people’s behavior that is based on the Albert Bandura’s work (Plotnik & Kouyoumjian, 2011).
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