Lionel Messi and Kobe Bryant - Essay Example

The advertisement chosen is for Qatar Airlines and features two well-known sports personalities namely, Lionel Messi and Kobe Bryant. The setting is on an airborne plane when a young boy walks in to find the two stars sitting a short distance from one another. The advertisement is based on the two stars trying to get and maintain the attention of a young boy so as to give him their autograph. They do this by pulling off a number of stunts, at first relating to their position then moving on to broader talents such as balloon animals and constructing a house of cards. In the end, an air hostess walks in and offers the boy an ice cream which quells the competition after they decide they should have some too.

This advertisement is a very good one as it manages to get its point across in a humorous and light-hearted way. The message of the advert is based on the excellent experience one is able to gain from their services and they manage to depict it splendidly. They do this by depicting two famous personalities in two different sports who may argue but agree on one thing and that is the service of Qatar Airlines. Their differences are seen by their struggle over the boy’s attention and their agreement is depicted when they both agree to get some ice scream. The use of the two stars is also a good strategy as it ensures that it catches the attention of their target audience which can be said to be fans of the two sports (that is, basketball and soccer). Using well-known personalities is a good way of gaining the viewer's attention in a short period of time (Arens 184). The various antics that the stars pull such as making balloon animals, give it an unexpected twist which can be used to keep the viewers interested.

All in all, the advert keeps the viewer's attention from the start to the finish and allows them to understand the point of the clip without putting much thought into it which is what a good advertisement is all about (Arens 145).