Social, Economic and Legal Aspects of Advertising - Term Paper Example

The intended use of advertisements is to educate individuals on the importance of certain products and services. It is these advertisements that cultivate and bring out a culture of understanding between consumers and manufacturers. Through product and service promotion, it is likely that consumers are brought closer to the things they need and want. A consumer’s awareness is increased through the advertisements that come through the media and other channels. This is the main objective of advertising that manufacturers aim to achieve (Shimp 208).

Failure to connect with the consumer brings challenges in the sales of their products. There are certain aspects of advertisements that ensure consumers get the message of products. This paper will look at some of the aspects of advertisements that make them intriguing, and how that enables organizations to get to consumers. The first aspect would be the social aspect. The question most advertising agencies ask is if the advertisement is socially acceptable. This may present the firm with an avenue to know what time to incorporate their advertisements in most of the programs on the air.

It is through this analysis of the intended market that many organizations exploiting. The social aspect that is often exploited is the materialistic nature that is created among consumers. Once consumers notice this is happening, it becomes a problem for the manufacturers and advertising agencies (Shimp 209). An example of an advertisement that may bring about societal concerns may be the use of sex to bring out the intended message. The car and sports industry may be largely responsible for this as they are known to incorporate models in their commercials.