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Diagnostic - Essay Example

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It is these advertisements that cultivate and bring out a culture of understanding between consumers and manufacturers. Through product and service promotion, it is…
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Diagnostic essay
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Download file to see previous pages There are certain aspects of advertisements that ensure consumers get the message of products. This paper will look at some of the aspects of advertisements that make them intriguing, and how that enables organizations to get to consumers.
The first aspect would be the social aspect. The question most advertising agencies ask is if the advertisement is socially acceptable. This may present the firm with an avenue to know what time to incorporate their advertisements in most of the programmes on air. It is through this analysis of the intended market that many organizations exploiting. The social aspect that is often exploited is the materialistic nature that is created among consumers. Once consumers notice this is happening, it becomes a problem for the manufacturers and advertising agencies (Shimp 209). An example of an advertisement that may bring about societal concerns may be the use of sex to bring out the intended message. The car and sport industry may be largely responsible for this as they are known to incorporate models in their commercials.
Another aspect is the economical aspect of advertisements. Organizations may want to engage in activities that are economically viable. Paying for advertisements in media outlets without the consumer’s knowledge of the product may prove useless. No advertisement is more powerful than one that makes the consumer feel something. Making a consumer feel that they need the product or service being advertised is the best way of creating an advertisement. This is where creativity comes in to ensure whoever is keen gets the message. Organizations must check to ensure the contribution they are placing on society through their products is being felt. This pushes consumers to want to listen, or look at to some of the advertisements that make it through media outlets (Shimp 211). An example of an advertisement that may reach to a consumer might ...Download file to see next pagesRead More
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