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Ethics in sales entail earning the trust of customers through disclosing all information pertaining to the goods and services. The trust should be based on honesty, commitment and credibility of the product information. Some of the unethical sales advertisements or promotions include wild claims that are misleading or unsubstantiated claims on the product suitability and benefits to the consumer (Pride and Ferrell 105). Ethics in sales require marketers to disclose the safety of the product information, the reasons for change in the ingredients, the additional benefits of the product and reasons for price differentiation (Pride and Ferrell 105).
The sales person should ensure products are distributed in channels that offer maximum customer value and reduce the price of the goods. The marketer should provide channels that customers can use to make complaints on defective products and mechanisms of dealing with customer dissatisfaction (Pride and Ferrell 106). The marketers should also promote practices that safeguard the customer right to choice, and that are compliant to existing legal framework such as the duty to safeguard customer confidentiality and privacy of information. The economic price should reflect the beneficial use of the product and the costs of producing and offering the product for sale (Pride and Ferrell 106).
Ethics comprise of the values that guide an individual in differentiating what is wrong or right. Ethics in sales requires marketers to desist from engaging in activities that are morally wrong and that may cause harm to the consumer such as misleading advertising, and unfair pricing. The marketers should also comply with the legal framework on consumer confidentiality and privacy and ensures that customers attain value for their use of the product or
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Various factors make the sales representative of the Electronic Goods Distributer uncooperative, rude and miss appointments. These factors entail lack of motivation, lack of skills for handling customers, and poor relationship between managers and the workers (Jones, James, & Chonko 2000).
It has been supposed that "Sales Ethics is an Oxymoron", along with that's how many individual perceive it. It's not an Oxymoron, other than organizations that expand an Ethics agenda for the incorrect motives could, in actual fact, generate a status that is precisely conflicting to their intention.
Sales Management Essay Introduction It is a fact that sales ethics is defined by the ethical standards which are adopted in the wake of carrying out sales deeds, activities and tasks. Sales ethics deals with the aspects of selling which are morally governed and which have a number of underlying issues to consider.
The meaning of the word oxymoron is derived from the Greek language meaning ‘sharp dull’. It is the combination of contradictory words and is used in different ways for e.g. adjective-noun, noun verb combinations etc. Bringing two words, different in meaning together to form a figure of speech is known as an oxymoron.
Sales persons often go up to any extent to sell their product or services to the customers. In order to convince the customers, they often tell lies, fabricate stories and exaggerate things. Customers will often enquire more things about the quality and features of the product or services they are going to purchase.
In every enterprise, there are various codes of ethics which include: the organization codes, professional codes, business involvement codes, and the advisory group codes among others. Even though most individuals doubt, sales and ethics can be compatible.
An accepted definition of ethics is that "it is the science of moral duty or the science of ideal character (Ethics Study Guide 2005)." This makes ethics as "moral principles and practices." Acting in an ethical way often pertains to conforming to a set standard of moral behavior.
eting have the tendency to act as the powerhouse for the entire economy due to which these business activities are generally more inspected from the standpoint of ethical issues2. The ethical concerns surrounding the field of sales have also evolved a debate around the topic
However, Janet was approached by Sy Abell who has set three key conditions for establishing cooperation with the Daily News: information on Godowskis expenditures and schedules, guaranteed page positions, and a 33 percent discount off
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