Ethics Ability in Sales - Essay Example

Ethics in sales entails earning the trust of customers through disclosing all information about the goods and services. The trust should be based on honesty, commitment, and credibility of the product information. Some of the unethical sales advertisements or promotions include wild claims that are misleading or unsubstantiated claims on the product's suitability and benefits to the consumer (Pride and Ferrell 105). Ethics in sales require marketers to disclose the safety of the product information, the reasons for changes in the ingredients, the additional benefits of the product, and reasons for price differentiation (Pride and Ferrell 105).

            The salesperson should ensure products are distributed in channels that offer maximum customer value and reduce the price of the goods. The marketer should provide channels that customers can use to make complaints about defective products and mechanisms of dealing with customer dissatisfaction (Pride and Ferrell 106). Marketers should also promote practices that safeguard the customer's right to choice, and that are compliant with existing legal frameworks such as the duty to safeguard customer confidentiality and privacy of information. The economic price should reflect the beneficial use of the product and the costs of producing and offering the product for sale (Pride and Ferrell 106).

Conclusion

            Ethics comprise the values that guide an individual in differentiating what is wrong or right. Ethics in sales requires marketers to desist from engaging in morally wrong activities that may cause harm to the consumer such as misleading advertising, and unfair pricing. Marketers should also comply with the legal framework on consumer confidentiality and privacy and ensure that customers attain value for their use of the product or service.