The Doritos Advertisement - Essay Example

The Doritos (nacho cheese) advertisement is just the best advertisement. This advert can be said to be good because it is entertaining, memorable, shows clearly who the target audience is, and is also attention-grabbing.

A good advert should be entertaining to not only the target audience but to other people as well. It should be memorable in the minds of its audience which will ensure that the consumers constantly view that advert and use the services being advertised. The other characteristic of a good advert is proper and effective targeting of its product to its audience.

This particular Doritos advert targets young children in young childhood (between the ages of 2 years and around 12 years). This is why the advert has the two extreme ages of the target audience represented in the advert and the advert focuses on them and not on the old woman.

This means that a bag of Doritos is a motivating factor enough and hence one can do all they can to have it no matter the age and no barrier is big enough to prevent that, having a bag of Doritos is such an amazing thing that one can brag about it to whomever and Doritos has no age limit despite the target audience is young children. This is evident when the grandmother who also seems to want the chips comes up with the brilliant idea of using the springs in the baby’s sling to go grab the bag of chips.

Children love snacks especially chips that are flavored and having an entertaining advert they identify with gives them reason enough to want the chips.