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Reflective Journal - Essay Example

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The reflective journal selected for analyzing audience revolves around the topic of marketing which helps different groups to examine, research and analyze different aspect of a particular market as well as to study the customer behavior and their needs, wants and demands.
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Download file to see previous pages The primary audiences for this journal are the different marketers and the organizations who are rowed in a competition for their success in a market. This journal helps them to gain insight on the various marketing trends. On the other hand, the journal provides secondary information to students and researchers to study and analyze the emerging marketing strategies and how companies are adopting new modes to compete with each other.
Marketers and different organizations are the primary audience for this journal because these two groups remain in constant struggle to adopt different marketing strategies to compete with other marketers and organizations in marketing their products. This helps them to constantly monitor and analyze the various emerging trends.
This research will help the primary audience to gain insight to the various strategies adopted by the different key players and how these marketers would consider marketing their product according to the new demands. For a marketer, it is important to know about the targeted customer and a particular segment but this study would have made them think that segmentation and knowing your customer is not important anymore to compete in a dynamic world of today but the main focus should be emphasized on what these marketers and organizations are offering to the customers which is more important in today’s market.
Bailey, C., Baines, R. P., Wilson, H. and Clark, M. (2009). Segmentation and Customer Insight in Contemporary Services Marketing Practice: Why Grouping Customers Is No Longer Enough. Journal of Marketing Management, Volume 25, Issue 3 & 4 April 2009, Pages ...Download file to see next pagesRead More
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