Convergence Culture Argumentation - Essay Example

is the merging of old business idea such as marketing in business ideas that deal with the new generation goods and services while cultural convergence is when the audience becomes the user. The emergence of the media convergence has given the audience capacity to store, edit, improve and recalculate media content. This is an outcome of the current trends in new generation media which has such features like download, edit play, watch, and upload share among others. This features give the audience unlimited capacity to modify media products and take them back to the same market as if they were originals.

Global convergence occurs due to international circulation of media products such as music and film content. This has further been reinforced by the development of social media platforms such as chat, face book, Sykpe, Google+ among other which make the circulation of media products very easy. It has made communication easier by development of new media gadgets that can perform multiple tasks eliminating the need to have several bulky media items. The new models are precise, efficient and portable.

This means that there is the flexibility of accessing the media item even on the move, or attending to other tasks. Cultural convergence has made the global market to be more competitive hence initiating creativity and diversity to compete fairly in the market. This culture has brought about new trends in socialization making it dynamic. It has reduced the social barriers and bridged geographical barriers making it possible for people in different regions to access each other just by the click of a button.

It has created a platform where media products can be improved and shared with much ease. Accessing media con tent has also been simplified. However some negative effects have come along with cultural convergence. They include: Lowering the worth of ideas in media production. Often the initiator of the original ideas do not reap from their work since other people