for at least a century. One side contends we live in a capitalist society therefore health care should be treated as a commodity. Those who can afford it receive care and those that cannot should work…
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The Affordable Health Care Act of 2010 (ACA) was a historic piece of legislation and addresses many important health issues but stops short of universal coverage which should still be the goal.
The ACA, more commonly known as “Obamacare,” was unpopular at first but since its passage two years ago the facts about the law along with the lies perpetuated to destroy it have become more generally understood causing it to gradually gain wider acceptance. Those opposed liked the individual parts of the law including the ending of health insurance company abuses such as not accepting patients due to preexisting medial conditions, ceilings on payouts and dropping people just because they got sick. However, they did not like the overall ideological implications. They thought, due to being misinformed, that the ACA was leading the country down a path toward socialism, not that this faction understood what the term meant. Still, they were frightened that their beloved country was being turned into something resembling the old Soviet Russian type regime or a European style of governance. Obama had already taken the automobile industry over, so they were told, along with the financial system. They did not want America to be radically changed to a system that was unrecognizable to them. Now that the realities of the ACA are slowly surfacing the minds of at least some former opponents have been eased.
Though the ACA will cover millions of Americans and end insurance company abuse it does not go far enough. The U.S. is still the only industrialized nation that does not guarantee cradle to grave coverage for its citizens. In fact, it works in opposition to socialist philosophy. The individual mandate insures everyone who can afford insurance must pay on a sliding scale according to income. Forcing people to buy a service from private companies is institutionalized capitalism. Had the public option been part of the law almost
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Nevertheless, there are key factors considered in developing a comprehensive marketing plan. Cleveland Clinic and CVS Minute Clinic have engaged in an effective marketing; thus, they are considered exceptional health care providers of quality care. Therefore, the paper will explore the positioning and differentiation strategies that are used by Cleveland Clinic and CVS Minute Clinic in marketing their strategies.
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