Advertisment of Price Scanner - Essay Example

The slogan “The name your price tool can help you seize control of your budget and maybe even…. The world” is just metaphorical. When it said “you seize control of your budget and maybe even the world” it only meant that the product will give the buyer an accurate record of its sales that will enable them to correctly monitor and control their performance.

It will also enable them to analyze performance by archiving sales records which could be used as references for their performance.III. Judgment The ads just made a big statement and to some extent exaggerated what its product can do which is typical of advertisements. The bottom line is, the job of the price scanner is just to record sales, and using the inference of “controlling the world” is just too much. IV. Analysis/conclusion. Advertisements are meant to sell products.

They are part and parcel of the marketing mix/plan which is the promotional aspect of the business.