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Advertisment - Essay Example

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Summary
It is used to “shoot” on the barcode of a product that will record it as a sale in the point of sale computer system. The girl is obviously a cashier which is the end user of the product.
The slogan “The name your price…
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Download file to see previous pages It will also enable them to do an analysis of performance by archiving sales record which could be used as references of their performance.
The ads just made a big statement and to some extent exaggerated what its product can do which is really typical of advertisements. The bottom line is, the job of the price scanner is just to record sales and using the inference of “controlling the world” is just too much.
Advertisements are meant to sell products. They are part and parcel of the marketing mix/plan which is the promotional aspect of business. In its effort to sell or capture a huge portion of the market, businesses often exaggerate the features of their product and use metaphors that could get the attention of its potential customers. Part of the reason is competition which exerts effort to businesses to be aggressive as the market ...Download file to see next pagesRead More
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