Students are vulnerable to marketers and it is obvious that credit card companies want to ‘get’ this class of customers early in their lives so they’d become long term customers for the credit card company. There is another factor that comes into play; the habit factor. If…
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e facts in the article, it is absolutely necessary to put a muzzle on credit card companies that give away free gifts to lure young students into “plastic bondage”. Credit card marketing in colleges needs restrictions
The first reason I agree with the writer’s idea that students don’t need extra credit is that the data shows that there are only 21% people (students) that pay their credit payment each month and only 11% pay even less than the minimum payment. The rest of the student lot (including 11%) rolls over their debt to next month and that’s what puts a big smile on credit card companies. That is exactly what they want to see, credit being rolled over swelling up into more credit. It is no surprise that financial analysts call accumulating debt or credit the eighth wonder of the world. The debt just keeps building up and the credit card holder becomes a financial slave to the credit card company.
The second aspect of the article that makes me agree with the writer is the probe that why credit card companies that set up their tables and their ‘poison lemon stands’ in colleges always give away gifts for signing up for a credit card not a debit card. It is obvious that they will get their spending on the gifts back with interests later on. It is hard to imagine that all people holding credit cards would be paying their minimum credit payments regularly, it is simply impossible, that is why credit card companies are ready with their big open mouths waiting for this to happen and they could feed off of the credit chunks.
Compare the credit card to debit card, there is no difference in spending principle, the only difference comes when it’s time to pay off. For a debit card, one has to have that amount of money in the bank account thus he can’t in any case spend more than he can afford. On the other hand, it is the credit card that begs the credit card holder to spend more than he can afford. This is where banks cash in tons of money. Once the
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