Nobody downloaded yet

#3 advertisement - Essay Example

Comments (0) Cite this document
In 2008, L’Oreal released a print ad featuring Beyoncé that earned widespread criticism, because the company was alleged of lightening the skin and hair tone of the artist. For these critics, a black model is whitened to support the belief that whiteness is the ideal color of…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER92.2% of users find it useful
Essay #3 advertisement
Read TextPreview

Extract of sample
"#3 advertisement"

Download file to see previous pages This paper argues, however, that these attempts are more focused on capturing a broader audience, without truly advocating racial diversity in the modeling industry and society, in general. Advertising on magazines reflect ethnic ambiguity to send the message that companies embrace racial diversity, although their choices of models and manicured pictures reveal the fallacy of promoting racial diversity.
Magazine advertisements increasingly employ ethnically ambiguous models to send the message that companies promote racial diversity, which is critical to their bottom-line. In Pimps Up, Hos Down: Hip Hops Hold on Young Black Women, Sharpley-Whiting discusses the rise of ethnically ambiguous models in print and TV ads. Fashion magazine editors, for instance, believe that “race mixing” is the new model standard (Sharpley-Whiting 30). In the journal article “Consumer Magazine Advertisement Portrayal of Models by Race in the US: An Assessment,” Peterson examines models from different races in consumer magazines. She discovers that for these advertisements, minority models are projected positively and in increasing numbers. Hopper, in Understanding Cultural Globalization, explores globalization and its effect on cultural hybridization (146). For him, many companies find it beneficial to use models that have “cross-over appeals,” so that a larger market can be attracted to its products (Hopper 146). Numerous advertisement images are more directed toward broad audiences, because if narrowly-defined audiences were more targeted, models would be more representative of their ethnic/racial groups. Either way, the company’s agenda is economic in nature.
These advertising measures are mere tactics, however, that expose their unease in featuring darkly-colored models. Osei-Kofi, in the article “Multiracialization, Mixing, and Media Pedagogy,” asserts that that racial ambiguity serves commercial purposes more ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
(“Essay #3 advertisement Example | Topics and Well Written Essays - 500 words”, n.d.)
Retrieved from https://studentshare.org/english/1600119-essay-3-advertisement
(Essay #3 Advertisement Example | Topics and Well Written Essays - 500 Words)
“Essay #3 Advertisement Example | Topics and Well Written Essays - 500 Words”, n.d. https://studentshare.org/english/1600119-essay-3-advertisement.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document
Name Instructor’s Name Course Date Observation Essay The advertisement that is selected to be comprehensively evaluated to comply with the requirements of the essay is Nissan Dualis: Park Perfectly print advertisement (shown below). Source: Best Ads, 2012 This advertisement is to be analyzed in greater detail through addressing the following issues: (1) the argument; (2) the target audience; (3) employment of rhetorical principles; and (4) extent of conformity to advertisement theories.
3 Pages(750 words)Essay
Analytical Essay of an advertisement
An advert is an avenue of communication between the seller and a potential buyer. Therefore, the visual images communicate in intensity with the buyer urging him or her to buy the product. An advert communicates either directly or indirectly to specific segments of the audience.
3 Pages(750 words)Essay
Pre-testing of Advertisement before Launching
In the end the author presented some discussion points. The advertisements are designed to instigate certain behavioral patterns among the recipients of the advertisements and develop a positive perception towards the products & services being advertised.
4 Pages(1000 words)Essay
The purpose of these themes is to pinpoint and draw in an audience; one that is interested in the thing being advertised. One look at the advertisement reveals many of the purposes for which it was created. The product advertised is a
4 Pages(1000 words)Essay
The advertisement is meant for a new product in the market from the Calvin Klein chain of companies. The product in this case is a fragrance which is meant to be advertised in a magazine based on fashion, one that both sexes would read, such as Osmoz.. In this advertisement, the target audience is both sexes. According to the photographs on the advert, we can clearly see that both these people are young, so the advertisement is meant for the young generation.
3 Pages(750 words)Essay
It is therefore not surprising that most companies and individuals have resorted to employing art as a tactic to woo and sway new consumers to purchase their products. The ability of art to capture the interest of consumers has now been devised into a common business
2 Pages(500 words)Essay
The three advertisements follow a unique advertising pattern (Shimp & Andrew, 2013). The pattern is composed of three important marketing phases. Cognition is the first advertising phase. Affect is the second advertising phase. Commitment is the third
3 Pages(750 words)Essay
Advertisement Analysis
The means of mass media communication are multiple and with the continuous improvement in the level of market competition, it can be rather stated that innovation has formed a major part
5 Pages(1250 words)Essay
To begin with, many say they are not influenced by advertisement and they believe so because the advertisement does not influence them immediately. However, people are indirectly influenced by advertising; thus, their decisions on which products
1 Pages(250 words)Essay
Purell is attempting to persuade consumers to buy the product by, first, showing its benefits. In this particular case, it is the 99.99 percent effectiveness of the
2 Pages(500 words)Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Let us find you another Essay on topic Essay #3 advertisement for FREE!
logo footer
Contact us:
Contact Us Now
FREE Mobile Apps:
  • StudentShare App Store
  • StudentShare Google play
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • Miscellaneous
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us