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Schultz 4/20 2PM - Essay Example

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Howard says that every company in the world must create a value proposition for the consumer which should be authentic, genuine and real providing an entry point to the consumer to believe and…
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Schultz 4/20 2PM
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Download file to see previous pages He goes ahead to say that the modern word is hyper connected such that social and digital media is over grasping sending and receiving information. Hence leaders should take that advantage to meet their customers not to sell their products, but mainly to build closeness and trust with customers directly as a leader. He describes leadership as all about courage determination and logical ambitions. He says that he was a leader enough to come back as to Starbucks as a CEO to revive it. Leadership is about seeing around the corner and making relevant, sound decisions concerning an organization. Failure to do so leads to disorganization and collapsing.
Schultz says that success of leadership is not an entitlement and it should be looked for by hard working. Trustworthy as a leader also plays a major role in an organization since he or she acts as an image of the whole organization. Finally, the speaker says that business leaders are responsible to question poor leadership in government ...Download file to see next pagesRead More
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