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Social media diffuse social, economic, political, and cultural barriers within the society (Qualman 8). The speedy propagation and adoption of technology has fueled the use of social media as a tool for activism. The Arab Spring in Egypt, Libya, Tunisia, Syria, and Yemen demonstrate this potential. During the Arab Spring, social media played a critical role in spreading information and unifying the protesters.
Social media can be defined as online media content created and shared by individuals on the cyberspace using freely and easily accessible websites. The websites employ interfaces that enable people to generate and post images, videos, as well as chat and text information. The created information can be shared with a select group of friends or the entire public domain. Social media incorporate blogs, wikis, forums, content communities, micro blogs, social networking sites, and podcasts.
Social media detail characteristics such as participation, whereby individuals make contributions and receive feedback from the target groups. Similarly, it also incorporates openness, whereby social media encourage participation and feedback from all through voting, commenting, and sharing of information. Thirdly, it involves conversation, whereby social media is two-way contrasting broadcast oriented traditional media. The community aspect arises from allowing people to mutually share universal interests such as art and politics. Lastly, social media enhance connectedness by linking people, sites, locations, and resources. To a large extent, social media enhance democratization of information; transforming users from content readers to content publishers (Al-Deen & Hendricks 205).
Social media effects can be classified into behavioural, attitudinal, cognitive, and emotional. Social media play a key role in the learning and social
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The revolution had its toll in Tunisia before flowing to Egypt, Libya and in the Middle East, with countries such as Bahrain and Syria currently struggling with massive demonstrations ever. Considering the magnitude of the influence that the new technologies has resulted to in technological devices such as internet enabled phones, Smartphone and other gadgets, the revolution in Arab world might be attributed to the recent rapid technological development and the reliability and efficiency of media in relaying information as well as influencing the people in a move that has made people more enlightened not only on their rights, but of the day to day operations of governments.
However, social systems are one of the most powerful examples because man understands and relates to them in everyday life. Among these networks are mass media. There exist two diverse types of mass media. This includes the written and the non-written. The written media are composed of magazines, journal, periodicals, and newspapers.
The social media platform is an important channel for carrying out the marketing campaigns for the promotion of the products and services. The marketing plan of the business could be implemented at a much faster pace through the tools of social media marketing.
Media is not an issue, if it is viewed for a limited time; however, when an activity or a hobby becomes addictive, it results in the creation of a concern towards it. Similarly, when the youth start watching and relating with media all the time,
a whole host of other pretenders to the throne, Facebook truly has become a global phenomenon with reportedly more than 120 million members (keep in mind that Egypt’s total population is just less than 90 million, while that of Canada is approximately 33 million and gigantic
As a result the markets have evolved and become smarter with the use of social media tools.
The new marketing era, has been revolutionized with the consumers turning into researcher andhaving unlimited quantity
Psychological and emotional development occurs with age and this defines disparity in vulnerability to environmental factors. Age defines people’s rationale and response to environment depends on age that as an indicator of
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