Own Opinion of the Kitchenette Restaurant - Book Report/Review Example

? The kitchenette Restaurant Kitchenette restaurants are a group of restaurants across the United s of America and are owned by two ladies. This research is going to discuss various aspects of these restaurants from the quality of meals to customer service. The research focuses on the meals, quality of service and the effects of segregating these restaurants. Kitchenette chain of restaurants is believed to be one of the largest and is ranked in the top hundred among the restaurant with the best customer service in United States of America. These restaurants are found in most of the cities in several states in United States of America. Introduction Kitchenette restaurant is the group of restaurants co-owned by Lisa Hall and Ann Nickinson. The restaurants were established back in 1994 after two ladies agreed to enter into a partnership which led to the establishment of the first kitchenette restaurant in New York. Lisa one of the co-owners of kitchenette restaurant describe that the success of the restaurant was contributed by the fact that the two partners had a common vision and esthetic taste of food (Hall, 2003). Lisa Hall is New York born lady who attended school at the Culinary Institute in French and worked in Paris. Lisa then moved to New she lives with her husband and children. The other co-owner of kitchenette restaurant Ann Nickinson is originally from Boston area and moved to New York in 1974, and she had earlier owned her own cafe in Boston before she met Lisa Hall. Nickinson earlier trained students before moving to New York where she lives with her daughter. The kitchenette restaurant is known for their exquisite menu which ranges from special breakfast to dinner which includes: crab and Corn chowder, Organic free oven roasted turkey, Cornbread stuffing with sausage and herbs Mashed White potatoes, Roasted Brussels Sprouts with shallots and a balsamic glaze, Mashed butternut squash, Cranberry Relish, Homemade mini Buttermilk, biscuits with honey, Butter Pumpkin and Apple or Cherry Crumble pie (Hall, 2003). The kitchenette restaurant offers special offers to its customers which are, Cup Tea for two from Monday to Friday from 3 o’clock to 5 o’clock in the evening. This cupcake tea is comprised of two mugs of tea, sandwiches, Tuna Cucumber, Smoked Turkey with curried mayo Cheddar, and mustard Deviled egg goes at $35.00 for two and $18 for any additional person. Other offers at the Kitchenette restaurant are the 10 for $10 breakfast special which is offered before ten o’clock in the morning. The kitchenette restaurant also offers their customers the chance to host events at the kitchenette downtown restaurant such as birthday parties, Wedding rehearsal dinners, Reunions, Baby or bridal showers for twenty to sixty people (Hall, 2003). Theory Consumer Needs There are quite a large number of restaurants and hotels in every city in the United States of America, hence the need for each of them to offer unique and specialized services to its customers. Customers in prefer restaurants where the reception is warm and a place with a conducive environment. Kitchenette restaurants offer some of the best customer services in town new customers are always amazed by the warm reception at the entrance. This also boosted by the quick catch up that occurs between the customers and employees of these restaurants. Customers are received at the entrance by a lady who greets them and asks them how they are doing. The form of receiving customers creates a free atmosphere between the customers and employees. This thus enables customers to feel to inquire anything from the employees including the type of food served at the restaurant. This creates a feeling of friendliness between the customers and employees of kitchenette restaurant. Americans also prefer to get recommendations from the servers in the restaurant. Kitchenette restaurant gives them this opportunity by hiring qualified staff who recommends best meals to customers without hesitation. When customers enter into a food joint whether a restaurant, hotel or a cafe at the petrol station, they expect to receive appreciation from the management and employees of the respective restaurants. Kitchenette restaurants appreciate their loyal customers by introducing special offers once in a while at different times of the day. From the introduction of this paper, the offers offered by kitchenette restaurant include, breakfast, lunch, dinner and late night offers. Appreciation of customers has foreseen the success of many restaurants in the United States of America. This is because, once a customer goes to a restaurant to have their meals for the first, they are received warmly but afterwards they are viewed as regular who do not need any effort in maintaining them. The customers may end up shifting to another restaurant due to the change of the services they were receiving in the restaurant before. Kitchenette restaurant has been able to overcome this trend by ensuring that the customers whether new or existing are given exceptional service. This has given the restaurant an upper hand as compared to other restaurants. When it comes to customer service, I am impressed by the type of services offered by employees of Kitchenette restaurant across the country (Hall, 2003). The food offered at Kitchenette is simple and has a great taste implying that the ingredients used to prepare this food are of great quality. This matches the needs of most American citizens who prefer simple but exquisite meals to fancy or pretentious meals. There is a wide variety of wines at Kitchenette restaurant, which keeps most of its customers coming given that most Americans prefer a restaurant where great meals are accompanied by a good glass of wine. My experience in Kitchenette has always given me a reason to go there anytime I need great food and service. The food served at Kitchenette meets the needs of all customer levels. This is due availability of types of consistent meals depending with the needs of customers (Hall, 2003). An example of this is the availability of sandwiches and traditional meals which are offered at reasonable prices, which are the meals preferred by families. Teenagers prefer lighter and modern meals, which include kebabs, pies and chicken which are offered at Kitchenette restaurant at very reasonable prices. Kitchenette midtown is one of the largest among Kitchenette restaurants across the country, but its prices are almost similar to those of other restaurants in New York City and offer a wider variety of meals. Kitchenette restaurants have tried their best to meet the needs of their customers in terms of customer service and quality meals. This cannot however, overshadow some of the shortcomings. Most of kitchenette restaurant are small in size as compared to the large number of customers. Several customers who frequent the restaurant complain of small space especially in the main dining hall. There are also several complaints on the time taken by the attendants to serve a particular customer especially during rush hour. The hall set for hosting events such as birthday parties, school reunions, company celebrations, bridal and baby showers has a limited capacity. This implies that one cannot host an event with more than sixty headcount. The special offers at the restaurant are fixed during odd hours implying that some of the loyal customers do not get access s to these services. The prices of meals offered at kitchenette restaurant are quite high implying that a standard prospective customer cannot afford these meals. The distribution of these restaurants is limited to particular places within New York City. This implies that most of their customers who reside or work far from these streets do not get the chance to enjoy their meals at their favorite restaurants. Customers need a serene and cool environment where they can enjoy their meals; however, this is not the case with Kitchenette midtown, which is located in New York’s central business district, which is noisy and high population (Ken, 2011). Locations Kitchenette restaurant has its main branch in New York City which was the first among its many branches across the country. Other locations of Kitchenette restaurant are: Uptown kitchenette restaurant which is located in Amsterdam Avenue New York City and is open from Monday to Sunday. Tribeca Kitchenette restaurant is located on 156 Chambers street in New York City and tables are reserved from Monday to Sunday from seven o’clock in the morning to eleven o’clock in the evening. The distribution of these restaurants is unique such that they are able to attract various customers across New York City. This form distribution is called market segmentation and distribution and is quite crucial for Kitchenette restaurant if they are to meet the needs of their customers in different parts of the City (Hall, 2003). Market segmentation is accompanied by distribution segmentation, in the case of kitchenette restaurants, locating these restaurants in different parts of New York City Lisa and Nickinson have been able to reach their customers who live in this part. Kitchenette midtown, which was the first to establish, is meant to attract business people and those who frequent these businesses (Morley, 2013). By locating this restaurant in midtown, Lisa and Nickinson had the view that people who frequent the malls and other business facilities in town are many and young implying that their main focus was the young and the business owners in New York City. Kitchenette restaurant located in uptown focuses mainly on people who work in companies established in New York City. These companies include consultation firms, real estate firms, schools and other institutions. The kitchenette main dishes therefore, are meant for business executives, students and employees of these firms. Kitchenette Uptown is the one favored by many New Yorkers for family dinners and other events due to its conducive location. Kitchenette Tribeca is located in the outskirts of New York City hence it is the favorite joints for those who want to have fun after a day’s handwork. This branch is favored by many youngsters who want to catch up or organize their weekend activities. The other branch is the Kitchenette restaurant located along the Chambers Avenue which is mainly meant for people who work along the Chambers Avenue (Hall, 2003). Distribution segmentation is clearly seen in the manner in which Lisa and Nickinson have distributed Kitchenette restaurants in New York City. The even distribution of these restaurants indicates the management of these restaurants wanted to spread their services to people of all classes and ages in New York City. This builds customer’s trust on kitchenette which when compared to other established and upcoming restaurants have been able to take their services to the customers. Apart from the distribution of structures, kitchenette restaurant managements have introduced a home delivery services to their customers, which is quite a milestone which has not been met by other food service companies in New York City. Market segmentation is also clearly shown in the way the management of kitchenette restaurant has been able to distribute their services to different clients including students, executives and the general public. Market segmentation is also seen in cases where kitchenette restaurant has been able to offer home deliveries to their customers. This enables them to reach out to people who cannot travel to their specific branches in New York City (Hall, 2003). The argument brought about by this research about the deteriorating services offered by Kitchenette restaurant has been proven wrong by the clear review of their services and their relation with their customers. Kitchenette restaurant remains a favorite place most of New Yorkers regardless of their social status (Ken, 2011). Conclusion An argument had been raised about kitchenette which led to this research has been proven ideological since a clear review of kitchenette restaurant, shows that Kitchenette restaurant is the best place for many. There services are way above normal restaurants services, and its unique locations are exemplary. According to my view, the setbacks of Kitchenette restaurant are minor as compared to its overwhelming high number of thumbs up. Works Cited Ken, J. (2011). Kitchen appliance system. U.S.A. The kitchen . Hall, N. (2003, october 12). Kitchenette Restaurant. Retrieved november 29, 2013, from Kitchenette restaurant: http/www.kitchenette.com Miranda Morley. (2013, october 15). Small Business. Retrieved November 29, 2013, from The houston Chronicle: http/smallbusiness.chron.com Read More