Social Media - Research Paper Example

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Social Media Name Institution Date Social Media Introduction Social media refers to the way people interact to create, share, and exchange information and issues via computer networks and virtual community. Most authors refer social media as a combination of internet-based programs that build on technological and ideological foundations on website…
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Download file to see previous pages Social media, however, brings about pervasive and substantial advancements to communicate between individuals, communities, and organizations. Despite the broad used of social media, it has disadvantages as well as the advantages it has brought into communication. This research paper discusses various perspectives concerning social media, its growth, advantages, and disadvantages it has brought to the current generation. Social media is different from industrial/traditional media in a number of ways including, reach, usability, quality, frequency, permanence, and immediacy (Mandiberg, 2012). Studies depict that, there are many positive and negative effects, which stem from social media usage. Such studies show that many people spend more time on social media sites than the time they spend on other internet sites (Gupta, Brooks & Vines, 2013). Simultaneously, the total time that Americans spent on social media networks using computers and portable devices increased by thirty-seven percent to an approximate of hundred and twenty-one billion minutes in the year 2012, with comparison of eighty-eight billion in the year 2011 (Mandiberg, 2012). ...
The mobile food owner was not interested in using social media networks. Afterwards, he decided to give Twitter a try. Using this social media network as an advertising tool, he was able to keep his customers up to date about his new location, new types of food, and special offers of each day. Because of using social media networks to advertise his business, his sales gradually increased since he was able to reach new and a large group of customers more easily. This means that social media is useful to the US people since entrepreneurs are now able to advertise their business at a low cost advertising approach hence increase their sales through offline and online marketing. Many business owners are currently making use of social media networks as a means of advertising their businesses. This is through posting business blogs and uploading product’s images on various social media applications as well as creating business websites. Friedman (2011) tries to show how social media networks have really contributed to the advancement of many businesses across the world. Mangle & Zaveri (2013) article explains how social media has resulted reputation building, career opportunities, and increase of monetary income. The article talks about a case study of how the current large private and public companies employ social media to engage and attract new customers. Students at a certain college use the case study to determine the issues that social media can bring to the world. The students use social media in their project to teach them how to determine goals and for planning a supportive strategy to help them reach their goals. Mangle & Zaveri (2013) try to outline that, social media poses more advantages to ...Download file to see next pagesRead More
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