Nobody downloaded yet

Advertisements analysis - Essay Example

Comments (0) Cite this document
All advertisements seek to employ an effective method of stimulating a potential buyer to purchase their product.Advertising agencies creatively craft advertisements that tend to arouse a particular brain center thereby triggering a response. …
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER95.8% of users find it useful
Advertisements analysis
Read TextPreview

Extract of sample
"Advertisements analysis"

Download file to see previous pages According to Fowles, 15 basic brain centers are targeted including the need for sex, affiliation, nurture, etc (18) in order to have the desired impact. Advertising agencies are continually looking for new and fresh ideas that have not been done before and at the same time, are stimulating to the minds of their target audiences. The main aim of an advertisement by appealing to the needs and drives of people is to induce them to respond in a certain way, mostly to make a purchase. While various techniques are employed so as to get the audience’s attention, the most common one has been to trigger an individual’s need for sex. Such Freudian advertising uses an individual’s subconscious sexual desires in order to appeal them. One of the print advertisements to be run in Singapore by Burger King also employed Freudian advertising methods (Steinberg, n.pag.). Though the print advertisement did not display outstanding graphics, imagery, or lighting, it definitely appealed to the masses due to the presence of a suggestive model and her sensual pose. It has made use of various graphic elements so as to create the desired effect on its viewers. Therefore, the advertisement successfully brought the food chain giant high sales from its customers. The Burger King Freudian print advertisement did not only use an erotic visual imagery but also contains lewd texts and slogans along with it. The print advertisement shows the Burger King super seven incher sandwich and an amorous model right next to the sandwich. The model has worn bright red lip stick and has an open mouth just to the left of the sandwich depicting a great eating experience. The face expression of the model is intentionally kept such that it demonstrates the “mind blowing” experience of eating a seven inch Burger King sandwich. To the top right is the Burger King logo followed by its tag line “It just tastes better” (Steinberg, n.pag.). The photography lighting has been edited to be darker on the right side of the advertisement which displays the Burger King logo and its seven inch sandwich. Towards the left is the erotic model with an open mouth as if she was going to engulf the delicious seven incher sandwich. The print advertisement seems to have been heavily modified and edited using a computer graphics program in order to adjust the lighting and the various elements of the advertisement. The sandwich is especially shown in great detail so as to trigger a hunger feeling within the viewer of the advertisement, targeting his need basic for the physiological component – food. This induces a person to feel the hunger and hence purchase a Burger King super seven incher sandwich. This tactic effectively attracts the attention of the viewer and creates a desire within him to go and purchase their sandwich thereby bringing Burger King great returns in terms of profits. 2. The Burger King print advertisement has made use of various visual elements to motivate them to buy the delicious super seven incher sandwich. The sandwich is deliberately positioned to the right side where it is easily viewable by the audiences. The photography has particularly captured a fresh and juicy sandwich that is sure to induce a strong feeling of hunger. In case the viewer is already hungry, the picture of a supersized sandwich would conjure up images of a hearty Burger King meal. In particular, the advertisement is trying to focus on the “mind blowing” aspect of the sandwich. The picture of the sandwich deliberately shows quite a lot of detail about the sandwich including its ingredients and other additives. An individual can notice the sauce dripping down the sides and other tempting ingredients. The lighting is relatively darker ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
(“Advertisements analysis Essay Example | Topics and Well Written Essays - 1000 words”, n.d.)
Retrieved from
(Advertisements Analysis Essay Example | Topics and Well Written Essays - 1000 Words)
“Advertisements Analysis Essay Example | Topics and Well Written Essays - 1000 Words”, n.d.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document
Defining the brand identity of Benetton:Semiotic analysis of company advertisements
The intention of this study is Benetton as a shock marketer, utilising racism-inspired advertisements as a means to promote its corporate values and also establish its market position as a colour-intensive fashionista. Benetton operates in a highly competitive fashion marketplace, therefore creative advertisements are provided by the firm in order to differentiate itself significantly from other fashion retailers.
11 Pages(2750 words)Essay
Analysis of Advertisements English Essay
One major example is the advertising of condoms. This is a notable concern as it has a wide-ranging audience, with an equally wide-ranging persuasive approach. A series of condom advertisements are critically analyzed and deconstructed for their rhetorical and persuasive elements.
6 Pages(1500 words)Essay
These adverts are meant to capture the attention of consumers and provoke them to purchase a certain product or use it. Advertising involves the repetition of the name or image of a product with the aim of associating it with particular qualities with the brand in the minds of the consumers.
3 Pages(750 words)Essay
Full name Professor Subject Date On Advertisements Advertising is the process employed by companies to let people know about their products, the benefits gained from their products and to encourage them to buy the said products. In this process, models are very essential because they are easily identified by consumers.
2 Pages(500 words)Essay
Comparative Analysis of Advertisements
Through advertisement as a promotional method, companies are allowed to create awareness in the market, convince consumers and as a result cause them to make a purchase decision. This is achieved through effective and competitive marketing communication strategies through campaigns and advertisements (Martinez 612).
5 Pages(1250 words)Essay
Wireless technology security
Wireless Technology Security. Wireless Technology Security A wireless network refers to the type of computer network not connected by any cables (Tse & Viswanath, 2005). It allows users access to information, applications and ability to communicate wirelessly, the air being the medium.
6 Pages(1500 words)Research Paper
Commercial Advertisements Content Analysis
Branding helps distinguish products from others of its kind in the market. Advertising takes two forms in which there is print and electronic advertising. Print advertisements are static while electronic advertisements are dynamic in that they can take various forms.
6 Pages(1500 words)Essay
Radio and Newspaper Advertisements
The data below shows expenditures on radio and newspaper advertisement together with profit generated for last year for 45 branches by the organization. Body shock ltd used an average of 7573.07 pounds to advertise using radio last year in five branches.
7 Pages(1750 words)Essay
The Interpretation of Advertisements
The ad represents a new movement in videogames that is more inclusive, active, and universal. The Nintendo ad demonstrates how emotions and concepts like excitement and fun can be personified even in a simple scene. The ad below is attempting "to create bonds of shared emotion between advertisers and consumers" (O'Barr, p.9).
2 Pages(500 words)Essay
That depends on a variety of factors be they content or form elements. Advertising’s Fifteen Basic Appeals and Making the Pitch in Print Advertising are two essays that present some of them. We shall analyze a few examples of advertisements to see how these
3 Pages(750 words)Essay
Recruitment is basically of three types namely planned recruitment, anticipated recruitment and unexpected recruitment (Singh, 2011, p.150). In the context of the study the recruitment
2 Pages(500 words)Coursework
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Let us find you another Essay on topic Advertisements analysis for FREE!
Contact us:
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • Miscellaneous
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us