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Social activity and environmental protection
Speaking about the strategy of Starbucks, it is impossible not to mention the word “commitment”. The organization is using this approach since it was founded. Starbucks makes the huge investments into the environment and coffee manufacturing. It takes care not only of coffee farmers, but also pays special attention to the fields, where they grow the coffee beans. At the same time it demonstrates its respect to partners the company is working with. Moreover, the company takes care of each member of the team. Starbucks hires people from all over the world. “We have always believed Starbucks can – and should — have a positive impact on the communities it serves. One person, one cup and one neighborhood at a time. As we have grown to now more than 18,000 stores in over 60 countries, so too has our commitment to corporate citizenship. So it is our vision that together we will elevate our partners, customers, suppliers and neighbors to use our scale for good. To be innovators, leaders and contributors to an inclusive society and a healthy environment so that Starbucks and everyone we touch can endure and thrive” (Being a responsible company).Starbucks takes an active part in social work encouraging local communities. The main goal of such actions is to be an active contributor to the society’s welfare. The Starbucks is also an active protector of the environment and actively applies the methods, which help save our nature. In order to make our planet clean and prosperous, it utilizes the waste by recycling it as well as introduces ecologically friendly products. Ethical behavior Ethical behavior of the organization is also significant. Its significance is in the successful combination of two factors: being a non-governmental organization and at the same time introducing fair trade coffee. Fair trade coffee seriously influenced company’s returns, therefore it was a conscious choice. Doing business this way, the members of the company understand that such strategy will bring only benefits and improve the image of the company. Starbucks is involved in charity, it has made considerable donations to Jumpstart. This program is aimed at providing children with good education opportunities. Making donations, Starbucks tries to influence American children positively: “our partnership with Jumpstart not only allows us to make a direct impact on the children they serve, but also helps Jumpstart to expand the program throughout the country. We are proud to support an organization that shares our vision for inspiring hope and discovery among children” (cites in Starbucks Donates $1.5 Million to Jumpstart). Financial losses Any business faces many difficulties, and Starbucks is not an exception. The company had to close 616 of its branches. The main reason for that was insufficient prosperity of the coffeehouses. Starbucks also had to struggle to solve the problems with its landlord-tenants agreements. Some of these agreements were broken up finally. The company has to struggle for the each agreement of lease. Much time and much money were lost. Disagreements with media Starbucks also had some disagreements with media. A great scandal between Starbucks and mass media happened at the time of the 35 anniversary of the company. This scandal was related to the company’s the logo. There is a naked water nymph on it. Starbucks had no intention to connect its logo with sex. Nevertheless, the media was
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. In order to successfully achieve this, the company has developed an effective communication strategy that fits the needs of the various stakeholders. Organizations are increasingly being pressured by their environment to become social citizens while still being profitable.
This is through improving the quality of life of the workforce, communities and families. Starbucks coffee company has engaged different corporate social responsibilities since 2001. The company policy on corporate social responsibility is that is should have positive effects to the community is serves.
There is very little information on how corporate decision makers can reconcile differences between the public and private interest goals. There are no singular limitations of CSR concept which act in the favour of aligning the personal and business goals (Tapang and Bessong, 2012).
Starbucks [SBUX] has takn up th caus fr saf drinking watr, rlling ut ths acrss its US strs. With plans t dnat fiv cnts pr bttl sld, th cmpany is hping t cntribut $10 millin vr th nxt fiv yars t bst clan-watr supplis in prr cuntris. ths was acquird by Starbucks in April but has bn availabl in th US fr sm tim, in strs such as Whl Fds.
All stakeholders and constituent groups that have an interest in the organization's operations are included in CSR's wide and multiple-level definition of society. Corporate social responsibility can be defined as "the broad concept that businesses are more than just profit-seeking entities and therefore also have an obligation to benefit society" (Werther & Chandler, 2006: 6-7).
IKARE presently dedicates its full resources to the Stamp Out Sleeping Sickness campaign launched in Uganda. IKARE also provides emergency treatment to around 220,000 cattle in five districts of Northern Uganda. In the investment industry, investor
murabi in ancient Babylon thousands of years ago, which made it the obligation of noblemen to “protect” slaves (Nehme & Wee, 2008; Esposito, 2009:108). It is not difficult, then, to imagine that notions of CSR have evolved through the years in tandem with the evolution of
These actions enable the corporation in conducting business activities while positively impacting the environment, stakeholders, employees, consumers, and society.Starbucks adopts Corporate Responsibility Programs in their business by engaging in business
In the business world, the topic of corporate social responsibilityis increasingly capturing the mind and interests of people. From paternalistic philanthropy, the relationship between civil society association and companies has seen radical