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The ways in which Starbucks exercises corporate social responsibility - Essay Example

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Starbucks
The strategy of the company includes social, environmental and ethical aspects. Producing coffee, it takes care about its clients and the surroundings, where it functions…
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The ways in which Starbucks exercises corporate social responsibility

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Speaking about the strategy of Starbucks, it is impossible not to mention the word “commitment”. The organization is using this approach since it was founded. Starbucks makes the huge investments into the environment and coffee manufacturing. It takes care not only of coffee farmers, but also pays special attention to the fields, where they grow the coffee beans. At the same time it demonstrates its respect to partners the company is working with. Moreover, the company takes care of each member of the team. Starbucks hires people from all over the world. “We have always believed Starbucks can – and should — have a positive impact on the communities it serves. One person, one cup and one neighborhood at a time. As we have grown to now more than 18,000 stores in over 60 countries, so too has our commitment to corporate citizenship. So it is our vision that together we will elevate our partners, customers, suppliers and neighbors to use our scale for good. To be innovators, leaders and contributors to an inclusive society and a healthy environment so that Starbucks and everyone we touch can endure and thrive” (Being a responsible company).Starbucks takes an active part in social work encouraging local communities. The main goal of such actions is to be an active contributor to the society’s welfare. The Starbucks is also an active protector of the environment and actively applies the methods, which help save our nature. In order to make our planet clean and prosperous, it utilizes the waste by recycling it as well as introduces ecologically friendly products. Ethical behavior Ethical behavior of the organization is also significant. Its significance is in the successful combination of two factors: being a non-governmental organization and at the same time introducing fair trade coffee. Fair trade coffee seriously influenced company’s returns, therefore it was a conscious choice. Doing business this way, the members of the company understand that such strategy will bring only benefits and improve the image of the company. Starbucks is involved in charity, it has made considerable donations to Jumpstart. This program is aimed at providing children with good education opportunities. Making donations, Starbucks tries to influence American children positively: “our partnership with Jumpstart not only allows us to make a direct impact on the children they serve, but also helps Jumpstart to expand the program throughout the country. We are proud to support an organization that shares our vision for inspiring hope and discovery among children” (cites in Starbucks Donates $1.5 Million to Jumpstart). Financial losses Any business faces many difficulties, and Starbucks is not an exception. The company had to close 616 of its branches. The main reason for that was insufficient prosperity of the coffeehouses. Starbucks also had to struggle to solve the problems with its landlord-tenants agreements. Some of these agreements were broken up finally. The company has to struggle for the each agreement of lease. Much time and much money were lost. Disagreements with media Starbucks also had some disagreements with media. A great scandal between Starbucks and mass media happened at the time of the 35 anniversary of the company. This scandal was related to the company’s the logo. There is a naked water nymph on it. Starbucks had no intention to connect its logo with sex. Nevertheless, the media was ...Download file to see next pagesRead More
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