Seeking to understand this advertisement from yet another perspective, the rhetorical approach of logos, demands that the individual focus upon the moment in time it just prior to the advertisement concluding…
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Finally, seeking to understand this advertisement from yet another perspective, the rhetorical approach of logos, demands that the individual focus upon the moment in time it just prior to the advertisement concluding and/or the moments prior to the UNICEF emblem being flashed upon the screen. Within this brief period of time all of the preceding information that has been driven by thoughts and a sense of emotional distress and need for action is juxtaposed with the statement: “What we see as fiction... Is real in Ethiopia” (Unicef 2007). Such a statement of fact links all of the seemingly disjointed emotionally charged imagery and tax that was presented previously and the advertisement to a definitive and logical conclusion. Whereas it may be hard for the individual to accept the images of orphans, innately poor, struggling to survive in burned out towns with no viable means of support or education as a fictitious rendering of a post-apocalyptic world, this is very much unfortunately the case within many parts of Ethiopia and Eastern Africa that are heavily impacted by the AIDS epidemic. By referencing all of this information and utilizing all three of the previously denoted rhetorical strategies, the director and producer, and indeed all of the people responsible for the production of this ad, effectively integrated with as large a market audience as is possible. As has been denoted through previous levels of research, effectively representing these rhetorical stragegies in the making of a well nuanced case that can be effectively presented to the viewer was the primary goal that the director and producer/writer and composer of this...
UNICEF advertisement concerning the AIDS epidemic
Firstly, the pathos of the video is clear and apparent from the very first frame of the video; as the viewer is greeted with an expansive cemetery perforated by concentric lines of seemingly endless white crosses. This imagery serves to evoke an emotional response within the reader by accompanying this morbid sight with very slow moving and contemplative, one might even argue depressing, music. A very clear and apparent level of connection is found to exist between those images and sounds that the viewer sees and hears and the subject matter that is being presented. Moreover, by presenting a steady stream of images connecting homelessness, poverty, orphans, and a post-apocalyptic environment, each of these emotionally charged images is capable of invoking a response upon the part of the viewer; a response that the director and producer of this brief advertisement were fully aware could be evoked.
By referencing all of this information and utilizing all three of the previously denoted rhetorical strategies, the director and producer, and indeed all of the people responsible for the production of this ad, effectively integrated with as large a market audience as is possible. As has been denoted through previous levels of research, effectively representing these rhetorical stragegies in the making of a well nuanced case that can be effectively presented to the viewer was the primary goal that the director and producer/writer and composer of this piece necessarily intended.
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The author of the text casts light upon the issues the UNICEF organization deal with. According to the text, in 1953, the United Nations System permanently made UNICEF a part of their program and it was only then that the original acronym and its meaning was shortened.
Robert Gallo, a renowned AIDS researcher was a co discoverer of the virus causing AIDS despite several controversies. He has made several contributions and subsequent AIDS research. AIDS is caused by a virus called HIV (Human Immunodeficiency Virus). The HIV/AIDS virus has remained the leading global threat to health.
The author states that HIV and the disease that it generated AIDS or acquired immunodeficiency syndrome had become a cause of concern after some 25 million people all over the world had died and an estimated 40 million had carried the disease since the virus was first identified in 1981. In 2007, 33.2 million people had been infected with the virus.
The essay focuses on what the government of the US has done for prevention of the illness. When AIDS first broke out in USA, the government at that time did almost nothing to contain the disease. The leadership just decided to remain silent and inactive in 1981, and their response to the spreading epidemic was called as “halting and ineffective”.
In Zambia one quarter of the city population is infected and one in seven people are infected in rural areas (Feachem 2007:Internet). In contrast to this these tragic statistics, in Uganda, there is now a real prospect of an almost AIDS-free generation of high-school-age children (anon2 2006:Internet).
) Acquired immune deficiency syndrome or acquired immunodeficiency syndrome (AIDS) is defined as a set of symptoms and infections resulting from the damage to the human immune system caused by the human immunodeficiency virus (HIV) (Wiess 1993). With the alarming number of
The advertisement is meant for a new product in the market from the Calvin Klein chain of companies. The product in this case is a fragrance which is meant to be advertised in a magazine based on fashion, one that both sexes would read, such as Osmoz.. In this advertisement, the target audience is both sexes. According to the photographs on the advert, we can clearly see that both these people are young, so the advertisement is meant for the young generation.
Some call it the cycle of life. For me, it can only be called “life” if it is a worth living it. My parents helped me be who I am today. I want to give back to the next generation what my parents gave to me, which is the opportunity to live a “life.”
It is the hope of this student that the reader will be able to gain a more full and complete/nuanced understanding of the way through which each of these rhetorical strategies are used in the video in question although it is but a brief 45 seconds and overall length, the artists and directors who were responsible for the creation and production of this advertisement masterfully wove a brief tale that is inclusive of each of these three previously mentioned rhetorical strategies.
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