Research and analyse Google company - Essay Example

Beyond the founders, Google has diverse stakeholders. The stakeholders influence the decisions of the organization significantly. Stakeholders of the organization experience a set of positive and negative ramifications in their positions (Morrow, 2013). Therefore, the stakeholders have both benefits and challenges posed by the organization. Stakeholders of this organization entail users, investors, and employees (Morrow, 2013). These are the key stakeholders of the Google organization. Users are key stakeholders in Google.

Google has a huge amount of users due to its diversity of services. The company provides diverse programs, tools, and information for the benefit of users (Morrow, 2013). In this case, the diversity expands the number of users in the company. This organization records a huge number of users that exceeds a total of a billion. Google has a set of positive effects towards the users. Each user benefits significantly from the information disseminated by Google (Morrow, 2013). The advertisements, research, and scholarly details facilitate the knowledge and awareness of each user.

Programs and tools in Google enhance the technological expertise of the users (Morrow, 2013). The programs and tools also enhance convenience of communication amongst the users (Morrow, 2013). Evidently, Google users have maximum benefit from the company’s provisions. . Investors are also key stakeholders of Google (Morrow, 2013). The company has outstanding benefits towards the investors. In the past year, the company raised an total of 14.4billion in its revenue (Morrow, 2013). This is a 36% growth of the company, after the culmination of the previous year.

Definitely, investors benefit from the massive financial rewards from the company. However, investors cannot predict the progress of the organization due to the rampant social change that initiates shifts in users’ preferences (Morrow, 2013). Competition is already emerging from companies that offer the same services as Google. Nevertheless, Google is kept secure as it records an aggregate of 86% of satisfied customers in the modern society (Morrow, 2013). Employees are key stakeholders in Google (Morrow, 2013).

They influence decision making in the organization (Morrow, 2013). Employees in Google benefit from the company’s capability to reward and motivate them. Google offers incentives that motivate the loyalty of the workforce (Morrow, 2013). Each employee in Google is motivated to serve the organization. Despite this fact, employees in Google have been resigning rampantly (Morrow, 2013). The past year resignations are attributed to extreme bureaucracy within the organization. Therefore, Google employees are negatively affected by bureaucracy (Morrow, 2013).

Evidently, every stakeholder in Google experiences a set of benefits and challenges simultaneously. Google is a major organization in the globe. “Its operations in the USA entail massive usage of electricity” (Whelan, 2008). Therefore, Google consumes an immense proportion of that aggregate electricity in the USA. This organization has been in operation for