Research and analysis of the Google Company Name Professor Institution Course Date Google is a vast organization that is highly instrumental to the modern society. This organization provides crucial information, programs and tools for every user across the globe (Morrow, 2013)…
Download full paperFile format: .doc, available for editing
Extract of sample "Research and analyse Google company"
Download file to see previous pages
Beyond the founders, Google has diverse stakeholders. The stakeholders influence the decisions of the organization significantly. Stakeholders of the organization experience a set of positive and negative ramifications in their positions (Morrow, 2013). Therefore, the stakeholders have both benefits and challenges posed by the organization. Stakeholders of this organization entail users, investors, and employees (Morrow, 2013). These are the key stakeholders of the Google organization. Users are key stakeholders in Google. Google has a huge amount of users due to its diversity of services. The company provides diverse programs, tools, and information for the benefit of users (Morrow, 2013). In this case, the diversity expands the number of users in the company. This organization records a huge number of users that exceeds a total of a billion. Google has a set of positive effects towards the users. Each user benefits significantly from the information disseminated by Google (Morrow, 2013). The advertisements, research, and scholarly details facilitate the knowledge and awareness of each user. Programs and tools in Google enhance the technological expertise of the users (Morrow, 2013). The programs and tools also enhance convenience of communication amongst the users (Morrow, 2013). Evidently, Google users have maximum benefit from the company’s provisions. ...
Investors are also key stakeholders of Google (Morrow, 2013). The company has outstanding benefits towards the investors. In the past year, the company raised an total of 14.4billion in its revenue (Morrow, 2013). This is a 36% growth of the company, after the culmination of the previous year. Definitely, investors benefit from the massive financial rewards from the company. However, investors cannot predict the progress of the organization due to the rampant social change that initiates shifts in users’ preferences (Morrow, 2013). Competition is already emerging from companies that offer the same services as Google. Nevertheless, Google is kept secure as it records an aggregate of 86% of satisfied customers in the modern society (Morrow, 2013). Employees are key stakeholders in Google (Morrow, 2013). They influence decision making in the organization (Morrow, 2013). Employees in Google benefit from the company’s capability to reward and motivate them. Google offers incentives that motivate the loyalty of the workforce (Morrow, 2013). Each employee in Google is motivated to serve the organization. Despite this fact, employees in Google have been resigning rampantly (Morrow, 2013). The past year resignations are attributed to extreme bureaucracy within the organization. Therefore, Google employees are negatively affected by bureaucracy (Morrow, 2013). Evidently, every stakeholder in Google experiences a set of benefits and challenges simultaneously. Google is a major organization in the globe. “Its operations in the USA entail massive usage of electricity” (Whelan, 2008). Therefore, Google consumes an immense proportion of that aggregate electricity in the USA. This organization has been in operation for
...Download file to see next pagesRead More
The paper deals with three main areas i.e. Marketing Communication, New Product Development, and Brands and Brand development and aims at discussing how the advances in technology have affected the marketing attempts of Google. However before going on to the impact of technology, it is important to gain an overview into the company itself.
CSR can be shown through the development of social and educational programs (Weber, 2008 p. 62). This assignment will discuss the Google Company with respect to CSR issues facing the company and courses of action on the issues. In addition, limitations due to the courses of action selected will be discussed.
Google has completely revolutionised the face of internet as a medium for searching out information that ranges from food and lifestyle to government legislatures. Google as an organization was founded in the year 1996 by two bright Stanford University students Larry Page and Sergey Brin.
1). Google, through its mission statement, has a core mission of ensuring that the entire world has an easy and fast way of accessing data in the internet. They continually make data searchable from websites using the computers, phones and other gadgets. Google has marketing strategies that incorporates personality, non- profit, large and small business enterprises and have helped in the market share that the corporation controls.
Human resource management widely uses this theory. This is an important theory to apply in human resource management studies because it gives ample scopes to the human resource managers, teachers and student to learn more about the link between the theory and the reality (Cooksey and Gates, 2011, p.1).
This research will begin with the statement that the internet has revolutionized the lifestyles of individuals as well as business organizations especially in the area of communications. Individuals are largely resorting to using the internet as a source of information. The development of e-commerce has also opened up the online shopping channel.
Google is one of the world’s most popular search engines. In 1996, it was founded by Sergey Brin and Larry Page who wanted to revolutionize internet by streamlining world’s information and by making it universally accessible. Initially started as BackRub, the duo was able to secure $100,000 from Angel Investment and shifted their operation to friend’s garage from university’s dorm.
Google has done nothing less, according to the authors, who have tried to present a book that is both entertaining and investigative. They have tried to present Google as that social phenomena without which people cannot think of the Internet. In terms, of the searches and other features, Google has been a trend setter on various counts.
The internet has become one of the most pervasive technologies used and enjoyed by almost all people in the planet. It is also a media upon which various technologies, including search engines and social networking sites are being borne and developed. Google is one of these technologies.
13 Pages(3250 words)Essay
GOT A TRICKY QUESTION? RECEIVE AN ANSWER FROM STUDENTS LIKE YOU!
Save Your Time for More Important Things
Let us write or edit the essay on your topic
"Research and analyse Google company"
with a personal 20% discount.