Healthy School Lunches for all Children - Essay Example

The main activities this campaign involves itself in is advising and educating the government, school administration, parents, food service workers, and the overall public on the benefits of healthy food choices for children for their short-term and long-term health benefits. Most schools serve children food that is high in cholesterol and low in fibre. However, the Healthy School Lunch Campaign encourages more schools to serve children food high in fibre, cholesterol free, and with low fat. The campaign includes presentations in schools, advertisements in the media, posters, among others.

This will help reduce the rising obesity rates in America, especially child obesity. The Healthy School Lunches campaign in one of their posters, reaches out to the public by portraying a beautiful young girl thinking, “President Obama’s daughters get healthy school lunches. Why don’t I?” In this poster, the healthy school lunches organization wants to bring the public the message that healthy eating is important for children. If the daughters of the president do not eat unhealthily, then why should the citizens let unhealthy food to be served to their children?

This message creates emphasis to the audience, as it portrays their children as less special, for their continued eating of unhealthy food, compared to Obama’s Sasha and Malia, to whom healthy eating is a priority. The creators of this poster have used different techniques and have skilfully developed a convincing message for the public about healthy eating for children in schools (“Healthy School Lunches Organization”). The use of an image in this poster is meant to attract people’s attention to reading the poster.

In this case, the image is that of a young girl. She is a beautiful, smiling, and innocent-looking young girl, of around 10 years of age. This girl is shown thinking about how the presidents’ daughters eat healthily while she does not eat in the same healthy manner at school. When people see such an image, it draws them into thinking about the addressed issue of unhealthy eating. They will feel sorry for the young girl, considering it is not her mistake to be served unhealthy lunc